Blog

Go on, have a read.

How call centres can drive customer loyalty in a changing world

Investing in customer retention is a no-brainer for any company, and fostering loyalty holds the key…. When it's widely acknowledged that repeat customers are more valuable than new, and repeat business costs less than a new acquisition, it isn't hard to see why.

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 20, 2017 9:00:00 AM
Read More

Leveraging digital to spark engagement and get bums on seats

Brands can drive some serious sales revenue by working with producers and movie theaters... Promotional marketing forays that bring together brands, producers and movie theaters are common practice ...

Posted in Cinema Benefits, Consumer Promotions and Loyalty, Consumer Promotions, Film Promotions, Cinema Tickets, Cinema Rewards, Promotional Ideas, Cinema and Film

by Chris Baldwin on Sep 18, 2017 9:00:00 AM
Read More

Are paper vouchers and loyalty cards a thing of the past?

Consumers love a bargain, and respond to feeling valued as customers. It's why discount vouchers and loyalty schemes have long played a key part in retailers’ strategies, even as technology continues ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement, Loyalty Platforms

by Chris Baldwin on Sep 13, 2017 10:00:00 AM
Read More

Millennials choose SMEs over corporate world, research reveals

WE  SHARE EXCITING NEW RESEARCH ON WHY  SMES AND MILLENNIALS MAKE A GOOD FIT 47% of millennials think SMEs are the ideal business size to work for, more than double the 19% who believe larger ...

Posted in Employee Retention, Positive Workplace Culture, Workplace Engagement, SMEs, Employee Engagement

by Iain McMath on Sep 7, 2017 10:08:00 AM
Read More

SME & Millennials: A perfect match

FORGET WHAT YOU 'KNOW' ABOUT millennials Millennials have been in the spotlight for a while now, and rightly so. A lot has been said, but just how much is correct? Truth is, millennials are set to ...

Posted in Employee Benefits and Wellbeing, Employee Retention, SMEs, Employee Engagement

by Iain McMath on Sep 6, 2017 11:59:00 PM
Read More

Is There a Link Between Employee Engagement and Mental Health?

Engaged employees are (usually) happier employees A study by Happiness Works in March 2017 showed that nearly a third of UK employees suffered from stress at work. While all jobs have their ups and ...

Posted in Employee Benefits and Wellbeing, Employee Engagement, Health and Wellbeing, Mental Wellbeing

by James Malia on Aug 30, 2017 12:00:00 AM
Read More

How Flexible Working Benefits the Bottom Line

A bit of flexibility goes a long way... Many employers hear the phrase "flexible working", and alarm bells just immediately start ringing. Letting people go home early? Trusting people to work from ...

Posted in Employee Benefits and Wellbeing, Positive Workplace Culture, Workplace Engagement

by James Malia on Aug 28, 2017 12:00:00 AM
Read More

Do Staff Discount Schemes Work?

Everyone loves a discount! Don't they? Staff discounts are one of the most popular employee benefits out there, and the impacts are obvious. People save money – and everyone loves saving money! 

Posted in Employee Benefits and Wellbeing, Employee Gift Cards, Vouchers and E-codes, Employee Discounts

by Iain Thomson on Aug 25, 2017 12:00:00 AM
Read More

Childcare Vouchers: What's the Law?

Childcare voucher rules, regulations, and responsibilities No matter how committed and enthusiastic employees are, family commitments outside of work will always affect productivity and engagement.

Posted in Employee Benefits and Wellbeing, Childcare Vouchers, Salary Sacrifice

by James Malia on Aug 23, 2017 12:00:00 AM
Read More

Technology and Automation in the Workplace

Are the machines about to take over? Artificial intelligence is no longer a fantasy. Technology and automation are changing everyday tasks to make our lives even easier such as driverless cars, or ...
by James Malia on Aug 21, 2017 12:00:00 AM
Read More

Can you Afford a Benefit Plan? Exploring Cost-Neutral Solutions

Benefit plans don't have to cost the earth to be effective Attracting and retaining the best talent to your workforce is no easy feat. With 31.95 million people in the UK in work and the job market ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Employee Engagement

by James Malia on Aug 17, 2017 12:00:00 AM
Read More

How to Boost Your Next Campaign with Clever Communications

Time to level up your campaign comms We all want to exceed expectations and deliver a valuable return on investment, but anyone can easily forget the basic ingredients of a successful campaign ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Promotional Mechanics, Promotional Risk Management, Prize and Winner Management

by Chris Baldwin on Aug 15, 2017 11:41:51 AM
Read More

Four Rules From the Music Industry to Make Your Segmentation a Smash Hit

Chart-topping audience segmentation tips from  Yeezy and T-Swizzle Believe it or not, the likes of Ariana Grande, Jay-Z, Adele and Ed Sheeran can teach us a thing or two about audience segmentation! ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement

by Chris Baldwin on Aug 15, 2017 11:09:53 AM
Read More

What Does Workplace Culture Really Mean?

What really makes a great workplace culture? It's not just casual fridays We're sure you've seen plenty of articles online about the best workplace cultures. They'll usually be a list of cool firms ...

Posted in Positive Workplace Culture, Workplace Engagement, Incentive and Recognition

by James Malia on Aug 15, 2017 9:59:53 AM
Read More

When It Comes to Employee Benefits, Does Someone's Age Matter?

Infographic: What different age groups want from their benefit options Baby boomers, generation X, millennials... we love to talk about how generations are totally different to each other.

Posted in Employee Benefits and Wellbeing, Employee Benefits

by James Malia on Aug 14, 2017 3:47:43 PM
Read More

When It Comes to Workplace Culture, Don’t Forget the Small Stuff

The everyday things that make an organisation great We take workplace culture seriously. That’s not to say we favour a serious workplace culture, of course – there really is no harm in a little bit ...

Posted in Positive Workplace Culture, Workplace Engagement, Incentive and Recognition

by Iain Thomson on Aug 2, 2017 3:01:00 PM
Read More

How To Choose The Right Promotion Mechanic For Your Audience

Which promotion mechanic makes for smiles all round? No matter what new technological invention, or innovation in promotion, the challenge of standing out in a crowded marketplace remains. Brands ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Promotional Mechanics

by Chris Baldwin on Jul 31, 2017 2:04:00 PM
Read More

Audience Segmentation: The What, Why and How

Understanding your audience for better communication and engagement Be honest – how well do you know your target audience, or what effective audience segmentation looks like? Unless you sell a ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty

by Chris Baldwin on Jul 31, 2017 2:00:00 PM
Read More

How Digital has Transformed Gamification in the Sales Promotion Space

It's time to PLAY the game Engagement. It’s the holy grail that every self-respecting brand seeks. A cereal brand doesn’t just want shoppers to pick its product off the shelf, consume it and not give ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Prizes, Brand Promotions, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Jul 27, 2017 9:48:06 AM
Read More

Cinema Rewards and the Deeper Value of Non-Cash Incentives

is cash always king? There is much discussion to be had about incentives and their impact on behaviour. Whether the aim is to influence purchase decisions, boost performance or encourage higher ...

Posted in Incentive and Recognition, Sales Incentives, Cinema Rewards, Incentive Solutions

by Iain Thomson on Jul 27, 2017 9:45:28 AM
Read More

Seven Trends Defining The Millennial Employee Mindset

Millennials are changing the way we think about employees The next cohort of professionals has grown up. The millennial employee generation has matured and taken up its place in the working world. ...

Posted in Employee Benefits and Wellbeing, Employee Retention, Employee Engagement

by James Malia on Jul 27, 2017 9:42:08 AM
Read More

Ten Key Innovations in Cinema - and Why They Bring New Possibilities For Brands

Cinema is constantly changing, and that's good news for brands With total UK cinema admissions up 10% year on year, and cinema ad revenues up by 21% in the first half of 2015, compared to the same ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Cinema and Film

by Chris Baldwin on Jul 27, 2017 9:14:33 AM
Read More

Investing in the Future

Giving people the support they need to progress and succeed As if organisations weren’t facing enough challenges, with elections on the cards and Brexit looming on the horizon - they're also in the ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Employee Retention, Employee Engagement, Salary Sacrifice

by James Malia on Jul 27, 2017 9:14:21 AM
Read More

Three Jumbo Travel Promotion Trends That Dominated In 2016

Wow your audience with a travel promotion to remember Big name brands continue to turn to travel as a means to amplify their marketing efforts, an understandable reality given the travel promotion ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Brand Promotions, Promotional Ideas

by Chris Baldwin on Jul 20, 2017 12:03:00 PM
Read More

Five Ways to Reward Remote Workers

Making sure everyone feels valued, wherever they work A workforce is made up of tonnes of different types of workers. You have full-time staff, part-time staff, those who work remotely, and plenty of ...

Posted in Meetings and Events, Incentive and Recognition, Employee Recognition

by Iain Thomson on Jul 19, 2017 2:00:00 PM
Read More

National Parks Week: The Benefits to Getting Your Employees Outside

Improving employee wellbeing with the great outdoors As much as we love being in the office, the great outdoors and being one with the countryside has plenty of positives too. This month ...

Posted in Employee Benefits and Wellbeing, Health and Wellbeing, Cycle to Work

by James Malia on Jul 19, 2017 2:00:00 PM
Read More

Travel Trends for 2017

What brands need to know for successful travel promotions We reveal all as we take a look at the travel trends dominating 2017 and beyond…

Posted in Consumer Promotions and Loyalty, Travel Promotions, Unique Experiences

by Chris Baldwin on Jul 17, 2017 3:00:00 PM
Read More

The Effect of Physical Location on Customer Retention

How far will people go for loyalty? As technological advances turn us all into customers of the world market, there’s a counter-culture emerging among people craving a return to the personal approach.

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

by Chris Baldwin on Jul 12, 2017 2:01:00 PM
Read More

Six for 60 Seconds: Segmentation Stats

Infographic: Audience segmentation explained We all know that segmentation is important, but just how much do we really know about it? Today, we’re inviting you to join us for 60 seconds of ...

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement

by Chris Baldwin on Jul 5, 2017 11:42:00 AM
Read More

Festival Season: Where Are Your Staff Heading?

HANDLING staff absences through the summer Last weekend saw Glastonbury kick off festival season, and many punters were treated to long queues, Johnny Depp, and a whole lot of music. Some staff may ...

Posted in Employee Benefits and Wellbeing, Annual Leave

by James Malia on Jun 30, 2017 2:00:00 PM
Read More

Motivating Staff in the Most Challenging Jobs

Providing support when it's needed most There are challenging parts to every job, and employers will always need to motivate teams to perform at their best. But some jobs are more stressful than ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Incentive and Recognition

by James Malia on Jun 29, 2017 1:00:00 PM
Read More

UK Cinema Trends for 2017

Popcorn and plot twists: What we learned from Mintel’s cinema report In 2015, a bumper year in British cinema grabbed global attention.

Posted in Cinema Benefits, Consumer Promotions and Loyalty, Consumer Promotions, Film Promotions, Cinema Tickets, Cinema Rewards, Cinema and Film

by Chris Baldwin on Jun 26, 2017 2:00:00 PM
Read More

Popcorn and Plot Twists: What we Learned From Mintel’s Cinema Report

SPOILER ALERT: digital is changing the game British Cinema's rise and Virtual Reality are just some of the trends and innovations which have defined the film industry over the past few years, but ...

Posted in Consumer Promotions and Loyalty, Film Promotions, Cinema and Film

by Chris Baldwin on Jun 26, 2017 12:00:00 AM
Read More

Five Festival Ideas for Your Employees

Infographic: Send your team off somewhere special, or plan your own amazing event Summertime and the rising temperatures means it’s festival season, and you may have noticed that some of your staff ...

Posted in Employee Benefits and Wellbeing, Employee Engagement, Health and Wellbeing

by James Malia on Jun 22, 2017 12:00:00 AM
Read More

Are Your Staff Sneaking Summer Days Off?

Managing absences and engaging people The British summertime is a changeable beast. Days of real sunshine are fleeting, and it’s easy to feel resentful when one of them falls within your working week.

Posted in Employee Benefits and Wellbeing, Health and Wellbeing

by James Malia on Jun 19, 2017 3:00:00 PM
Read More

Workplace Summer Celebrations

Top tips for the summer do In the summertime, everyone seems to be in a more positive mood – winter coats are a thing of the past (fingers crossed!) and it’s approaching the holiday season. While it ...

Posted in Meetings and Events, Incentive Events, Incentive and Recognition, Sales Incentives

by Iain Thomson on Jun 15, 2017 3:00:00 PM
Read More

Deals vs. Rewards - What Works for Customer Engagement

What's the difference between a deal and a reward? No matter how good a product or service might be, consumers are increasingly smart, savvy, and eager to find a bargain – so brands really do have to ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement

by Chris Baldwin on Jun 15, 2017 2:00:00 PM
Read More

Motivating Staff Through the Summer Months

Staying on-task in the off-season Ice cream season, the temptation of the beer garden and the chance to soak up some sunshine means summer is peak time for distraction among employees. Staff will ...

Posted in Employee Benefits and Wellbeing, Positive Workplace Culture, Employee Engagement

by James Malia on Jun 14, 2017 2:00:00 PM
Read More

Five Ways to Use Travel and Events as Part of an Incentives Programme

Getting out of the comfort zone...  It’s true what they say about travel – it’s a fantastic way to broaden the mind, experience something new, and just get away from it all for a while. Using the ...

Posted in Celebrations, Awards and Events, Employee Training, Meetings and Events, Incentive Events, Incentive Travel, Incentive and Recognition, Staff Meetings, Product Launches

by Iain Thomson on Jun 14, 2017 2:00:00 PM
Read More

Building Incentives and Recognition into a Workplace Culture

Making the extraordinary everyday For recognition to really make a difference and to really become part of the culture, it can’t just be restricted to performance reviews. Even a big annual ...

Posted in Recognising Success, Incentive and Recognition, Employee Recognition, Recognition Platforms, Gifts and Rewards, Incentive Platforms

by Iain Thomson on Jun 8, 2017 3:01:00 PM
Read More

Recognising University Staff All Year Round

A great workplace culture shouldn't be limited to term-time Happy staff who feel valued are important to any organisation - and universities are no different. More than ever University staff are the ...

Posted in Incentive and Recognition, Employee Recognition

by Iain Thomson on Jun 8, 2017 3:00:00 PM
Read More

Gift Cards are on the Rise

the enduring popularity of plastic... How can you incentivise and reward employees in a way that's both highly personalised, but still offers them freedom of choice? It's quite the conundrum. ...

Posted in Employee Gift Cards, Vouchers and E-codes, Incentive and Recognition, Employee Recognition, Gifts and Rewards, Sales Incentives, Channel Incentives

by Iain Thomson on Jun 7, 2017 1:00:00 PM
Read More

Making the Best Jobs Even Better

A workplace culture that goes beyond the perks of the job There are certain professions where the perks can inspire you get job envy. Casual dress, big discounts or longer holiday time for workers in ...

Posted in Incentive and Recognition, Employee Recognition, Sales Incentives

by Iain Thomson on Jun 6, 2017 3:01:00 PM
Read More

How Switched-On Energy Suppliers Will React to Big Changes in Utilities Legislation

Technology is changing how consumers manage their utilities With new technology going mainstream, and big changes in regulation transforming the way utilities contracts are managed, companies have ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement

by Chris Baldwin on May 25, 2017 12:00:00 AM
Read More

International Yoga Day: Is Yoga the Key to Staff Wellbeing?

Encouraging employee exercise Tranquillity and peace aren’t always two words you’d associate with a busy working office – but that’s about to change. 21 June is International Yoga Day, where people ...

Posted in Employee Benefits and Wellbeing, Health and Wellbeing, Physical Wellbeing

by James Malia on May 24, 2017 3:00:00 PM
Read More

How Employee Benefits Can Impact Mental Health

Don't let mental health stay out of sight, or out of mind There’s still some stigma in the workplace when it comes to mental health, with research from Bupa finding 47% of business leaders ...

Posted in Employee Benefits and Wellbeing, Annual Leave, Financial Wellbeing, Health and Wellbeing, Mental Wellbeing, Cycle to Work

by James Malia on May 24, 2017 2:00:00 PM
Read More

Wearables: The Stats

Infographic: Is wearable tech at work the new normal? Technology has affected how businesses approach employees’ health and wellbeing at work, with wearable technology and mobile apps ...

Posted in Employee Benefits and Wellbeing, Employee Engagement, Health and Wellbeing

by James Malia on May 24, 2017 11:08:00 AM
Read More

Employee Ownership Day: How to Get Staff Invested in the Company They Work For

Get staff invested in their company Employee Ownership day will take place on 30 June 2017. The event is now in its fifth year, and it aims to raise awareness around Employee Ownership (EO), the ...

Posted in Positive Workplace Culture, Employee Engagement, Incentive and Recognition

by Iain Thomson on May 24, 2017 12:00:00 AM
Read More

Why Mentoring Programmes are Essential for Success

A performance boost for companies and employees How can you harness the experience of a senior executive, and spread the new ideas and fresh approach of a promising young manager? The answer lies in ...

Posted in Employee Benefits and Wellbeing, Positive Workplace Culture, Employee Engagement

by James Malia on May 23, 2017 2:00:00 PM
Read More

Bike Week: How Can You Get Your Employees on Their Bikes?

The perfect benefit for employee wellbeing 2017 is nearly at the halfway mark and the summer months are approaching, which means the start of the holiday season – and hopefully better weather! June ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Commuting, Physical Wellbeing, Cycle to Work

by James Malia on May 18, 2017 2:00:00 PM
Read More

The Elementary Importance of Out-of-School Programmes (and How to Incentivise Attendance)

Budgets may be tight in the education sector, but you can still use incentives The rationale rooted in rewards and incentives isn’t restricted to, or contained by, one industry, and the theories ...

Posted in Incentive and Recognition, Gifts and Rewards, Cinema Rewards, Cinema and Film

by Iain Thomson on May 15, 2017 12:00:00 AM
Read More

Mental Health Awareness for Employers

Removing Stigma in the Workplace This week marks Mental Health Awareness Week, where businesses are encouraged to do more about their employees’ mental health.   Mental health is a big issue in the ...

Posted in Employee Benefits and Wellbeing, Health and Wellbeing, Mental Wellbeing

by James Malia on May 11, 2017 2:00:00 PM
Read More

Marketing That Matters: Mobile Payments go Mainstream

Can mobile payments drive consumer engagement? Mobile payments have undoubtedly emerged as one of the most intriguing technologies to penetrate the marketing world…but how can they help drive ...

Posted in Consumer Promotions and Loyalty, Experiential Marketing, Consumer Engagement

by Chris Baldwin on May 11, 2017 12:00:00 AM
Read More

Employee Benefits in the Public Sector

four ways to support public sector staff The economic uncertainty following Britain’s decision to leave the EU and the value of the pound still fluctuating day by day has everyone cautiously watching ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Public Sector, Employee Discounts, Salary Sacrifice, Government Services

by James Malia on May 5, 2017 3:00:00 PM
Read More

Re-energising Membership/Subscription Services with Experiential Incentives

Hint: You need an effective consumer loyalty rewards programme Motivating purchase is one thing. But what if your business relies on long term commitment from consumers – what do effective consumer ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Gifts and Rewards, Consumer Engagement

by Chris Baldwin on May 1, 2017 12:00:00 AM
Read More

Five Ways to Improve the Commute

Infographic:  Employee Enrichment on the Way to Work A great organisational culture, where staff are inspired to be at their absolute best, doesn't start when people walk through the door. When it's ...

Posted in Commuting, Incentive and Recognition

by Iain Thomson on Apr 27, 2017 3:00:00 PM
Read More

Improving Quality of Life at Work for SME Employees

Take care of your employees and they’ll take care of you Improved quality of life in the workplace leads to improved engagement and the retention of employees. Improving employee satisfaction can ...

Posted in Employee Benefits and Wellbeing, SMEs, Health and Wellbeing

by James Malia on Apr 24, 2017 2:01:00 PM
Read More

Going Mobile: How Smartphones are Changing the Way Brand Loyalty Works

Consumer loyalty is changing because of mobile Businesses can no longer afford to be having speculative conversations about mobile. Do we need to be worrying about it? Is it worth targeting users on ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement, Loyalty Platforms

by Chris Baldwin on Apr 20, 2017 2:00:00 PM
Read More

Childcare Vouchers Made Simple

Infographic: How you can help your employees can save on their childcare costs One of the most common ways in which organisations can support their staff with childcare costs, vouchers are a ...

Posted in Employee Benefits and Wellbeing, Childcare Vouchers, Workplace Engagement

by James Malia on Apr 20, 2017 10:51:00 AM
Read More

Onsite Childcare: How Does It Work?

We’ve all heard of the office creche. But how common is it to see one in action? Onsite childcare is rare, and it’s far from something that employees expect from their employers – so don’t panic ...

Posted in Employee Benefits and Wellbeing, Childcare Vouchers, Financial Wellbeing

by James Malia on Apr 20, 2017 12:00:00 AM
Read More

The Future's Bright: Cinema's Starring Role in Rewarding Consumers

promotional rewards that top the a-list From cars to groceries, fast food to confectionery, big name brands consistently turn to the big screen when rewarding consumers, incentivising purchases and ...

Posted in Cinema Benefits, Consumer Promotions, Cinema and Film

by Chris Baldwin on Apr 18, 2017 9:46:00 AM
Read More

Getting Workplace Gamification Right

A bit of healthy competition can have a great impact When it comes to motivating employees, there’s no one-size fits all solution. Everyone needs different things to feel motivated and engaged in the ...

Posted in Employee Engagement, Incentive and Recognition, Sales Incentives

by Iain Thomson on Apr 18, 2017 12:00:00 AM
Read More

Walk to Work Day: Enriching Your Commute

Get staff to make more of their journey to work with some great exercise Spring is here, the days are getting warmer and it’s safe enough to venture outside without a coat some days. In light of the ...

Posted in Employee Benefits and Wellbeing, Health and Wellbeing, Physical Wellbeing

by James Malia on Apr 13, 2017 12:00:00 AM
Read More

Working Smart: What Can we Learn From Management Theories?

We look at three management theories to help your business  It will come as no surprise that work is an absolutely intrinsic part of modern life. It underpins just about every aspect of our society, ...

Posted in Workplace Engagement, Employee Engagement, Incentive and Recognition

by Iain Thomson on Apr 11, 2017 12:00:00 AM
Read More

What 3D Printing Means for the Future of Promotional Marketing Technology

There's a digital revolution taking place. A revolution that means big things for the future of promotional marketing, and the tools we use to make it happen.

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Apr 11, 2017 12:00:00 AM
Read More

Article 50: What Happens Next for Employers?

Brexit's on the horizon - so what's next? After months of debate, bills in parliament and hundreds of discussions, Article 50 was finally triggered on 29th March 2017. The confirmation, sent from the ...

Posted in Employee Benefits and Wellbeing, Financial Wellbeing, Employee Engagement

by James Malia on Apr 11, 2017 12:00:00 AM
Read More

Helping Your Staff With Retirement

Employer Obligations, and Ways to Offer Support for Retirees-To-Be Retirement is a time where most people can finally relax after a long, hard-working life. Take some holidays, indulge in hobbies, ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Positive Workplace Culture, Financial Wellbeing

by James Malia on Apr 10, 2017 2:00:00 PM
Read More

Personality Tests – What’s the Difference?

Infographic: From Myers-Briggs to IPIP, these tools could help you get to know your employees Understanding a bit more about your employees – how they work and what they’re looking for in their job – ...

Posted in Positive Workplace Culture, Workplace Engagement, Incentive and Recognition

by Iain Thomson on Apr 4, 2017 12:00:00 AM
Read More

Seven Millennial Trends

Here's what to consider when attracting millennials The millennial generation is here. A new breed subject to many misconceptions, getting to know key millennial trends is instrumental in attracting ...

Posted in Positive Workplace Culture, Workplace Engagement, Consumer Promotions and Loyalty

by Chris Baldwin on Apr 3, 2017 12:00:00 AM
Read More

Is Salary Sacrifice Still Worth It?

With big changes happening in 2017 and beyond, is it still the best bet? Changes to the way salary sacrifice works will come into effect on Thursday 6th April. With this deadline date fast ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Childcare Vouchers, Salary Sacrifice

by James Malia on Mar 29, 2017 2:00:00 PM
Read More

Promoting Wellbeing Through a Personal Approach

Taking an individual approach People are individuals, but sometimes employers can forget to see them that way. We talk in terms of teams, workforces and staff – collective terms that require a ...

Posted in Employee Benefits and Wellbeing, Health and Wellbeing, Mental Wellbeing, Incentive and Recognition

by Iain Thomson on Mar 29, 2017 12:00:00 AM
Read More

The Benefits of Revamping the Morning Commute

The morning commute impacts your employees' whole day The dreaded morning commute. Whether it lasts minutes or hours, the stress of the daily commute can take its toll on employees’ moods and ...

Posted in Employee Benefits and Wellbeing, Positive Workplace Culture, Commuting

by James Malia on Mar 23, 2017 3:17:00 PM
Read More

Forget Millennials, because Here Comes Generation Z

Let's talk about the new kids on the block We’ve spent plenty of time thinking about how to handle that most-maligned of employee demographics – the millennials. But their time in the spotlight is ...

Posted in Employee Benefits and Wellbeing, Employee Retention, Employee Engagement

by James Malia on Mar 23, 2017 12:00:00 AM
Read More

Staff Rewards for the Easter Bank Holiday

Take advantage of the Easter Break and reward your staff A holiday with an odd position in UK culture, in terms of how strictly it’s observed, Easter is generally seen as a time when it’s acceptable ...

Posted in Incentive and Recognition, Employee Recognition, Gifts and Rewards

by Iain Thomson on Mar 22, 2017 12:00:00 AM
Read More

ROI + VOI: the Winning Combination for Recognition

ROI is king, but the Value of investment is just as important In today’s competitive workplace, motivating employees and encouraging desired behaviours to improve results is vital to a company’s ...

Posted in Employee Benefits and Wellbeing, Employee Recognition, Recognition Platforms

by James Malia on Mar 14, 2017 12:00:00 AM
Read More

Random Acts of Kindness: Can Brands Make Customers Feel Good?

Spreading some good vibes When was the last time you witnessed a good deed? Someone holding a door open? Someone in the office receiving a genuine compliment? Manchester City giving free tickets to ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty

by Chris Baldwin on Mar 13, 2017 1:23:00 PM
Read More

New Age Wellness Travel: The Adrenaline/Zen Cocktail

From rush to relaxation No-one is invincible and everyone needs a break from time to time. The hectic lifestyles that get us what we want, don’t always give us what we need, but wellness travel can.

Posted in Incentive Travel, Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Health and Wellbeing

by Chris Baldwin on Mar 10, 2017 2:05:00 PM
Read More

It’s Time to Spring Clean your Bad Workplace Habits

Banishing bad habits can lead to a more productive office Do your staff have a tendency to check their work emails out of hours? Eat their lunch at their desks? Work overtime regularly? Then it’s ...

Posted in Positive Workplace Culture, Employee Engagement, Incentive and Recognition

by Iain Thomson on Mar 10, 2017 12:00:00 AM
Read More

Are you Taking Your Staff for Granted?

Focusing on top talent can leave other staff members feeling unappreciated Employers can solely focus on top talent - making managers forget about the majority who make up their workforce.

Posted in Workplace Engagement, Incentive and Recognition, Employee Recognition

by Iain Thomson on Mar 10, 2017 12:00:00 AM
Read More

What is Personalised Marketing Beacon Technology?

Big opportunities for brands both large and small Did you know that, according to an IAB survey, 66% of marketers said that location-based, personalised advertising was the "most exciting" mobile ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Mar 9, 2017 2:00:00 PM
Read More

How to Communicate Your Employee Benefits Plan to Your Staff

Employee comms that make an impact Developing an employee benefits comms plan is a big part of making sure any benefits programme is a success – whether it's salary sacrifice, employee ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Employee Engagement

by James Malia on Mar 1, 2017 1:05:00 PM
Read More

Key HR Trends Developing in 2017

What's new in HR? The way organisations are required to handle HR is constantly changing, and those who don't stay ahead of the curve could potentially miss out on attracting new talent, and keeping ...

Posted in Employee Benefits and Wellbeing, Positive Workplace Culture, Workplace Engagement, Employee Engagement

by James Malia on Feb 20, 2017 4:04:00 PM
Read More

Positive Attitudes: The Psychological Impact of Rewards

Why do rewards resonate so well with customers?  Loyalty schemes, prizes and rewards have a huge impact on brand loyalty and customer engagement, right?

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Rewards, Consumer Engagement

by Chris Baldwin on Feb 20, 2017 12:55:00 PM
Read More

Casual Culture at Work – Is Your Office too Formal?

formality can be the enemy of productivity... Do your staff get to wear their own clothes to work? Can they chat through the day, or are they encouraged to stay quiet? Can they take a quick five ...

Posted in Positive Workplace Culture, Workplace Engagement, Incentive and Recognition

by Iain Thomson on Feb 17, 2017 12:00:00 AM
Read More

10 of the World's Best Hotel Room Innovations

How hotels have adapted to changing consumer demands We love travel - it's one of the best parts of our job. We're always looking for the best, most exciting, hottest, coolest and most unique travel ...

Posted in Incentive Travel, Flight and Travel Logistics, Consumer Promotions and Loyalty, Travel Promotions, Unique Experiences

by Chris Baldwin on Feb 8, 2017 2:00:00 PM
Read More

The Changing Face of Work

 what are the challenges  employees and employers face? Just as the way people work in the UK has changed a great deal over the past few decades – a move away from manufacturing to a service-based ...

Posted in Positive Workplace Culture, Workplace Engagement, Incentive and Recognition

by Iain Thomson on Feb 6, 2017 12:00:00 AM
Read More

Drowned Out: Why Rewarding Those Who Shout the Loudest Can Be Bad For Business

your best-performing staff aren't always the most vocal How do you identify the best-performing members of staff? Some roles will have the productivity figures to make it simple – but it can often be ...

Posted in Incentive and Recognition, Employee Recognition, Gifts and Rewards

by Iain Thomson on Feb 2, 2017 12:00:00 AM
Read More

Ecommerce Trends for 2017

Ecommerce is the future - here's our predictions for 2017 Ecommerce – buying and selling things online – is the future. There’s no arguing about it – it’s just the way we do things now. Even if the ...

Posted in Employee Gift Cards, Vouchers and E-codes, Incentive and Recognition, Gifts and Rewards

by Iain Thomson on Jan 30, 2017 12:00:00 AM
Read More

What Are Ultra-Low Emission Cars?

Saving the environment while saving money? it can be done! Ultra-low emission cars can help the environment – and they can help you save. Under new rules coming into effect in 2017, a large number of ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Employee Discounts, Salary Sacrifice

by James Malia on Jan 30, 2017 12:00:00 AM
Read More

Are you Following the Law on Staff Wellbeing?

Employer obligations for staff wellbeing When it comes to ensuring the health and wellbeing of your staff, providing a comprehensive benefits package or reward scheme can go a long way – from helping ...

Posted in Employee Benefits and Wellbeing, Health and Wellbeing, Mental Wellbeing

by James Malia on Jan 27, 2017 12:00:00 AM
Read More

Ten Ways to Improve Your Long Service Award Programme

Workers move on from jobs more than ever, so reward those who stick around We may no longer have a ‘job for life’ but that doesn’t mean that the Long Service Award is dead. Long Service Awards are ...

Posted in Celebrations, Awards and Events, Employee Engagement, Incentive and Recognition

by Iain Thomson on Jan 25, 2017 12:00:00 AM
Read More

Austerity Blues

Is the economic downturn impacting your employees? It’s hard to always remain positive about the state of the global economy given the many political changes and shocks that have occurred throughout ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Workplace Engagement

by James Malia on Jan 22, 2017 12:00:00 AM
Read More

Cycling to Work: Tips to Get Your Employees Started

Infographic: Get on your bike! Cycle to work schemes are a really popular employee benefit, helping people to afford a bike for their commute to work – for a much better price than they may be able ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Commuting, Health and Wellbeing, Physical Wellbeing, Salary Sacrifice, Cycle to Work

by James Malia on Jan 19, 2017 2:00:00 PM
Read More

Managing Blended Workforces in the Gig Economy

Strike a fair balance for your blended workforce Over the past decade, the way the world goes to work has changed a great deal – and some may say for the worse. A growing number of people are on ...

Posted in Positive Workplace Culture, Workplace Engagement, Employee Engagement

by Iain Thomson on Jan 17, 2017 12:00:00 AM
Read More

Eight Statistics That Define the State of Wellness Tourism

Wellness tourism is on the rise The Global Wellness Institute defines wellness tourism as journeys ‘made by tourists who seek to improve or maintain their well-being during or as a result of their ...

Posted in Incentive Travel, Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Health and Wellbeing

by Chris Baldwin on Jan 12, 2017 2:32:00 PM
Read More

How to Engage and Retain Millennial Employees

...And why cinema is the ultimate experiential reward We’re seeing a monumental shift in the way the large majority of the global workforce perceives, demands and expects to be treated by employers. ...

Posted in Employee Retention, Incentive and Recognition, Cinema Rewards, Cinema and Film

by Iain Thomson on Jan 12, 2017 2:00:00 PM
Read More

Employee Motivation: Is Money the Only Answer?

What motivates more than money? With employee engagement at rock bottom, finding new ways to motivate staff is proving a real headache for many companies. Increase wages? Offer more benefits? More ...

Posted in Recognising Success, Incentive and Recognition, Employee Recognition

by Iain Thomson on Jan 12, 2017 1:08:00 PM
Read More

Four Ways to Better Engage Frontline Employees

Respect and reward your brand ambassadors Making up roughly 80% of the workforce, frontline staff are often the first, or the last and only, face-to-face interaction a customer has with a company. ...

Posted in Workplace Engagement, Employee Engagement, Incentive and Recognition, Employee Recognition

by Iain Thomson on Jan 9, 2017 9:40:00 AM
Read More

The Year in Rewards: Planning Your Recognition Strategy for 2017

a New Year Means a new recognition strategy It’s a new year – which means resolutions, changes, and annual targets starting afresh… It’s also a time for mapping out the year ahead – and when it comes ...

Posted in Recognising Success, Employee Recognition, Recognition Platforms

by Iain Thomson on Jan 9, 2017 12:00:00 AM
Read More

Workplace Trends For 2017

Here's how we think the workplace is set to change this year With the dawn of the new year it’s time for another look ahead to speculate on what we think will be happening over the next twelve ...

Posted in Employee Benefits and Wellbeing, Positive Workplace Culture, Employee Engagement

by James Malia on Jan 6, 2017 12:00:00 AM
Read More

Reward Programmes: The Route to a Safer Workplace

How Incentive and Recognition Strategies Can Create a Zero-Accident Mindset The causes of accidents may vary, but the workplace in many industries is a dangerous place. More than 300,000 people are ...

Posted in Health and Safety Programmes, Incentive and Recognition, Sales Incentives

by Iain Thomson on Dec 23, 2016 2:00:00 PM
Read More

Showcasing Five Consumer Trends in Cinema

Find out what's hot in the world of the movies Cinema is appealing to a more diverse group of consumers than ever before, making it an attractive platform for many brands to utilise.

Posted in Consumer Promotions and Loyalty, Film Promotions, Brand Promotions, Cinema and Film

by Chris Baldwin on Dec 18, 2016 3:00:00 PM
Read More

Banking Errors

How Some Banks Can Take Their Closed User Groups For Granted Is there an industry less popular than the banks lately? Despite the essential services they provide, all we ever remember is overdraft ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty

by Chris Baldwin on Dec 16, 2016 10:31:00 AM
Read More

Stereotypes are Dividing the Workforce

Ditching preconceptions and treating people as, well, people Popular media tells us that today’s workplace, with up to five generations working side by side, stand divided by generational ...

Posted in Employee Benefits and Wellbeing, Positive Workplace Culture, Employee Engagement

by James Malia on Dec 16, 2016 12:00:00 AM
Read More

Why It's Time For Brands To Do Their Homework On Wellness

Make an impact with wellness travel experiences As our culture changes, so do our lifestyles. With technology dominating our professional and social lives, a growing dependency ratio and a tough ...

Posted in Incentive Travel, Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Health and Wellbeing

by Chris Baldwin on Dec 14, 2016 11:00:00 AM
Read More

Employee and Client Gifts: What Are the Rules?

Even the best intentions can cause issues - so take care Whether it’s Christmas, a birthday, as recognition or a thank you, or any other kind of celebration or occasion, giving gifts to employees and ...

Posted in Incentive and Recognition, Employee Recognition, Gifts and Rewards

by Iain Thomson on Dec 14, 2016 12:00:00 AM
Read More

The Guide to Staff Retreats and Holidays

Planning a staff retreat? Here's what you need to consider Everyone likes the chance to break away from routine, and even the most dedicated employee can’t be blamed for enjoying an excuse to get out ...

Posted in Employee Engagement, Employee Recognition, Gifts and Rewards

by Iain Thomson on Dec 14, 2016 12:00:00 AM
Read More

The Pros And Cons Of Salary Sacrifice

Is a salary sacrifice scheme right for your business? Salary sacrifice programs can be really beneficial for employees – and for the employers that offer them. But we also understand the apprehension ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Salary Sacrifice

by James Malia on Dec 14, 2016 12:00:00 AM
Read More

Five Festive Trip Ideas to Reward Your Employees

'Tis the season to treat your staff with a great festive trip  Staff incentives and rewards can be something small, like a gift card, or something much, much bigger. If you’re looking for a big ...

Posted in Incentive Events, Gifts and Rewards, Rewards

by Iain Thomson on Dec 8, 2016 12:00:00 PM
Read More

Back to Work – Avoiding the January Blues

NEW YEAR, NEW JOB? here's how to STOP STAFF CHURN Staff churn is on the rise, and there is usually a peak of staff departure in the New Year. Glassdoor researchers found that almost one in five (18%) ...

Posted in Employee Retention, Positive Workplace Culture, Employee Engagement

by James Malia on Dec 8, 2016 12:00:00 AM
Read More

What are Millennials Looking for in a Job?

How to win over the youth of today Whether it’s in casual conversation, Time magazine think pieces, or the HR department, we do have a tendency to sell millennials short. Yes, thanks to a few factors ...

Posted in Employee Benefits and Wellbeing, Employee Retention, Employee Engagement

by James Malia on Dec 1, 2016 9:47:00 AM
Read More

If it's Low Cost, it's Low Value

WHY BRANDS CAN’T RISK RUINING REPUTATIONS FOR QUICK FIX DISCOUNTS While the story itself did little to damage Marmite sales (in fact they increased by £335,000), who can forget the post-Brexit price ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Promotional Mechanics

by Chris Baldwin on Nov 30, 2016 2:00:00 PM
Read More

The Five Millennial Traits Every Employer Needs to Know

How the next generation of leaders are thinking What does the future look like for millennial employees? What challenges are they facing right now, and how can employers create a desirable ...

Posted in Employee Benefits and Wellbeing, Employee Retention, Employee Engagement, Employee Recognition

by James Malia on Nov 29, 2016 9:46:00 AM
Read More

Salary Sacrifice Changes: What Do They Mean?

What you and your employees need to know On November 23rd, 2016, Philip Hammond announced his first budget as Chancellor – and the first since the Brexit vote. With it came the announcement of ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Salary Sacrifice

by James Malia on Nov 24, 2016 12:00:00 AM
Read More

Simple, Low-Cost Solutions for Staff Recognition

The everyday recognition essentials It’s always important to recognise the efforts of staff, particularly when they’re performing well. Research has shown time and time again the positive impacts of ...

Posted in Recognising Success, Incentive and Recognition, Employee Recognition, Gifts and Rewards

by Iain Thomson on Nov 17, 2016 2:00:00 PM
Read More

How to Combat Christmas Stress in Your Workforce

Christmas can mean increased pressure on time and finances Workplace stress is a problem all year round, and in recent years it’s become worse for many employees across the UK. 

Posted in Financial Wellbeing, Health and Wellbeing, Incentive and Recognition

by Iain Thomson on Nov 14, 2016 12:00:00 AM
Read More

Rewarding Staff With Vouchers: The Personal Approach

The reward that's different for everyone Vouchers, gift cards and digital rewards are on the rise, with more and more employers – and employees – realising their benefits.

Posted in Employee Gift Cards, Vouchers and E-codes, Employee Engagement, Gifts and Rewards

by Iain Thomson on Nov 11, 2016 12:00:00 AM
Read More

Recognising, Rewarding and Motivating Millennials

How do you solve a problem like millennials? How do you solve a problem like millennials? Those lazy, entitled narcissists – they’re needy, and lack resilience. They’re uncreative and don’t work hard ...

Posted in Incentive and Recognition

by Iain Thomson on Nov 8, 2016 2:00:00 PM
Read More

The Christmas Effect

Infographic:  How Christmas  affects stress and motivation How are your employees feeling in the run up to Christmas? It isn’t always all festive cheer – some may be winding down for the holidays, ...

Posted in Workplace Engagement, Incentive and Recognition

by Iain Thomson on Nov 7, 2016 3:27:00 PM
Read More

Work-Life Balance Made Simple

Infographic: Our tips for supporting a positive work-life balance for your employees Do your employees have a positive work-life balance? There are plenty of rules and regulations ensuring that ...

Posted in Employee Benefits and Wellbeing, Positive Workplace Culture, Workplace Engagement, Health and Wellbeing

by James Malia on Nov 7, 2016 12:00:00 AM
Read More

Five Affordable Christmas Gifts For Employees

Treating your staff at Christmas doesn't have to cost the earth Christmas is the perfect time to show your employees some extra gratitude. The year is coming to a close, people are winding down for ...

Posted in Positive Workplace Culture, Incentive and Recognition, Employee Recognition, Gifts and Rewards

by Iain Thomson on Nov 3, 2016 12:00:00 AM
Read More

The Personal Touch: Can Personalised Marketing Inform Your Customer Reward Programme?

Personalised marketing can boost your customer rewards uptake Personalised marketing has been around for a while – and it’s here to stay. It’s a fact of life in 2016 that the things you see online ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement

by Chris Baldwin on Nov 1, 2016 12:00:00 AM
Read More

Don’t Forget Your Employees’ Birthdays

The benefits of saying "Bon anniversaire!" One of the most important things you can do for your employees is show them that they are valued members of the team – and recognising employee milestones ...

Posted in Employee Gift Cards, Vouchers and E-codes, Employee Engagement, Incentive and Recognition, Employee Recognition

by Iain Thomson on Oct 24, 2016 12:00:00 AM
Read More

Brexit, Four Months On: How Will It Affect Employees?

How will the EU Referendum affect employees?  The vote to leave the European Union has set off momentous changes for the UK’s economy, but the full reality of what’s going to happen will still take a ...

Posted in Employee Benefits, Employee Engagement, Employee Discounts

by James Malia on Oct 21, 2016 12:00:00 AM
Read More

How to Drive Brand Engagement Through Your Loyalty Programme

Keeping things relevant, personal and targeted As a marketer, if you’ve taken the step to introduce a loyalty programme that both retains and rewards existing customers, and helps attract new ones, ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty

by Chris Baldwin on Oct 19, 2016 10:53:00 AM
Read More

E-Codes and the Power of Instant Rewards

How to make the most of your reward and recognition programme with instant e-codes Whether you need to get new hires quickly up to speed on organisational values and operational practice, or are ...

Posted in Recognising Success, Employee Gift Cards, Vouchers and E-codes, Prepaid Cards, Incentive and Recognition, Employee Recognition, Gifts and Rewards, Sales Incentives, Rewards

by Iain Thomson on Oct 18, 2016 2:01:00 PM
Read More

Ten Ways You Can Reward Your Employees This Christmas

Top tips for spreading some festive cheer Whether every member of your staff observes Christmas or not, the end of the calendar year is always a significant milestone. The Christmas holidays are an ...

Posted in Employee Gift Cards, Vouchers and E-codes, Gifts and Rewards, Rewards

by Iain Thomson on Oct 18, 2016 12:00:00 AM
Read More

Work-Life Balance: Getting it Right in Your Organisation

Time to take a break With longer hours, unpaid overtime and emails keeping smartphones buzzing at all hours of the night, the UK’s workers have less and less time to unwind, spend time with their ...

Posted in Employee Benefits and Wellbeing, Health and Wellbeing, Mental Wellbeing

by James Malia on Oct 13, 2016 12:00:00 AM
Read More

Eight Key Consumer Travel Trends

Infographic: Our travel experts round up the stats that could inspire your next travel promotion Customers are every brand’s secret weapon when it comes to marketing success, and pleasing them should ...

Posted in Incentive Travel, Consumer Promotions and Loyalty, Travel Promotions

by Chris Baldwin on Oct 12, 2016 12:00:00 AM
Read More

Festive Period Planning: It’s Never Too Early

Get a head start on making the festive season extra special for your staff When do you start planning for the holidays? The week before? A few months in advance? Or do you start planning for next ...

Posted in Positive Workplace Culture, Incentive and Recognition, Gifts and Rewards

by Iain Thomson on Oct 11, 2016 12:00:00 AM
Read More

Why Experiences Trump Discount Codes When It Comes To Customer Recognition

What kind of loyalty reward do your customers really want? Fashion retailer Hawes & Curtis this year introduced a loyalty scheme together with a competition to win tickets for La Traviata at the ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement

by Chris Baldwin on Oct 5, 2016 12:11:00 PM
Read More

Keep it Simple: Why Complexity is a Barrier to Engagement With Loyalty Programmes

Do customers switch off when things are too complicated? Despite the worrying Brexit headlines of recent times, it’s not all doom and gloom when it comes to consumer engagement. KPMG Nunwood ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty

by Chris Baldwin on Sep 26, 2016 12:22:00 PM
Read More

How to Run a Travel Promotion

The steps to go through, and our top tips for success  The challenge brands face to effectively make an impact on today’s consumers is getting bigger and bigger. In a sea of noise, lacklustre ...

Posted in Flight and Travel Logistics, Consumer Promotions and Loyalty, Travel Promotions, Unique Experiences

by Chris Baldwin on Sep 13, 2016 2:00:00 PM
Read More

How to Organise Entertainment for an Incentive Event

Finding entertainment to engage your audience From the Oscars to the local village fete, getting the entertainment right is critical to the success of any occasion, so the pressure's on for anyone ...

Posted in Celebrations, Awards and Events, Meetings and Events, Incentive Events, Incentive and Recognition, Sales Incentives, Product Launches

by Iain Thomson on Sep 12, 2016 3:17:00 AM
Read More

How to Deliver a Travel Prize

Sail to success with a first class promotion prize! It’s becoming more and more important to give your consumers the chance to win money-can’t-buy prizes. As they ditch their love for material goods, ...

Posted in Flight and Travel Logistics, Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Experiential Marketing, Consumer Engagement, Unique Experiences

by Chris Baldwin on Sep 6, 2016 2:00:00 PM
Read More

Five Common Myths About Improving Staff Health

improving Employee health and wellbeing can be easier than you think... Improving staff health is a big deal not just for business performance, but for employee morale, motivation and engagement too. ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Health and Wellbeing, Physical Wellbeing, Mental Wellbeing

by James Malia on Sep 1, 2016 3:00:00 PM
Read More

Supercharge Your Travel Promotion with Spectacular Sporting Experiences

Bring the wow factor When it comes to dreaming up a big idea for a travel promotion, it’s all about making the unimaginable, imaginable. Looking beyond the usual destinations — and unearthing those ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Brand Promotions, Promotional Ideas

by Chris Baldwin on Sep 1, 2016 2:25:00 PM
Read More

How Communication Improves Employee Motivation

Communication is king - so make sure you're getting it right Inadequate and ineffective employee communications can be your worst enemy when it comes to employee motivation. It can result in high ...

Posted in Employee Benefits and Wellbeing, Positive Workplace Culture, Employee Engagement

by James Malia on Aug 31, 2016 3:00:00 PM
Read More

Four Trends in Consumer Behaviour: 2016-2017

What makes your consumers tick? Understanding consumer behaviour is the key to business success. A knowledge of what makes your audience tick answers some of the big questions your brand has when ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Mechanics

by Chris Baldwin on Aug 16, 2016 3:03:00 PM
Read More

What Can You Learn from O2 and Virgin's Customer Loyalty Platforms

Lessons from Two of the UK's biggest loyalty schemes... O2 Priority Moments has been one of the UK's most successful loyalty schemes for a while now, and Virgin Red is out to take its crown. What can ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

by Chris Baldwin on Aug 3, 2016 2:00:00 PM
Read More

Four Ways You Can Influence Consumer Behaviour With Your Next Promotion

Drive consumer motivation by knowing your audience You’ve done your research and have pinpointed your customers’ needs, but just how much do you know about what’s driving their decision making – and ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Mechanics

by Chris Baldwin on Jul 28, 2016 2:05:00 PM
Read More

The Ultimate Cheat Sheet for Setting Up a Successful Loyalty Programme

How to launch a loyalty programme Marketers are a busy bunch. And if you’re responsible for customer retention, the last thing you need is a loyalty programme that doesn’t perform. It needs to ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

by Chris Baldwin on Jul 13, 2016 3:13:00 PM
Read More

10 Dos and Don'ts for a Successful Festival-Themed Promotion

Our golden rules for being the best at fests Summer means festival season! From niche local affairs to international events, summer festivals have a broad appeal. In the UK alone, the festival ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Promotional Ideas, Unique Experiences

by Chris Baldwin on Jun 23, 2016 3:00:00 PM
Read More

How to Score With Your 2018 FIFA World Cup Ambush Marketing Strategy

Get on the ball for the world cup Ambush marketing gives brands the opportunity to push boundaries, blur lines and make noise with their marketing campaigns - making the FIFA World Cup 2018, one of ...

Posted in Consumer Promotions, Brand Promotions, Consumer Engagement

by Chris Baldwin on Jun 20, 2016 12:00:00 AM
Read More

The Dos and Don'ts for Non-Sponsor Brands at the 2018 FIFA World Cup

The rules, regulations and opportunities Every four years, the FIFA World Cup whips up an unrivalled global frenzy that transcends borders, generations, religion and language. As the world’s largest ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions

by Chris Baldwin on Jun 14, 2016 3:00:00 PM
Read More

Five Steps to a Successful Incentive Programme

How to create engaging incentives that impact everyone People are integral to the prosperity of every business, and making them feel appreciated and valued should be an essential part of every ...

Posted in Incentivising Performance, Incentive and Recognition, Sales Incentives, Incentive Platforms, Incentive Solutions

by Iain Thomson on Jun 13, 2016 4:00:00 PM
Read More

10 Steps to Running a Successful Consumer Promotion

10 Promotional Best Practices that will put you on the road to an awesome campaign The crossover between physical and digital promotional marketing techniques has unsettled the traditional buyer’s ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Customer Loyalty, Consumer Engagement, Promotional Mechanics, Unique Experiences

by Chris Baldwin on Jun 1, 2016 2:00:00 PM
Read More

How Brands Can Overcome Data Privacy Concerns on Social Media

Encourage trust in your brand on social media With 1.65 billion users on Facebook alone (Social Media Today) – that’s over a fifth of the world’s population – it’s no wonder social channels, and ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement

by Chris Baldwin on May 23, 2016 10:20:00 AM
Read More

Consumer Promotions Survey: Five Key Findings at a Glance

How do you reach those savvy consumers? The Savvy Cynics consumer report brought to light some of the biggest factors shaping how – when it comes to promotions – people think and act on the path to ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Mechanics

by Chris Baldwin on May 3, 2016 2:40:00 PM
Read More

Why Brands Need to Wake Up to Shopper Marketing

An intelligent approach to shopper behaviour  Three of the big advertising agencies have launched shopper marketing divisions over the last year. One of those is M&C Saatchi, whose dedicated shopper ...

Posted in Consumer Promotions and Loyalty, Promotional Ideas, Promotional Mechanics, Promotional Gift Cards, Vouchers and E-codes

by Chris Baldwin on Apr 22, 2016 4:00:00 PM
Read More

Improving Health and Safety at Work Through Peer Recognition

Connecting health and safety policies with workplace best practice Health and safety regulatory requirements affect every workplace in some way, but many employees are not making the connection ...

Posted in Health and Safety Programmes, Health and Wellbeing, Incentive and Recognition, Employee Recognition, Gifts and Rewards

by Iain Thomson on Mar 31, 2016 2:00:00 PM
Read More

Applying Maslow’s Hierarchy of Needs Theory to HR Responsibilities

Putting workplace theories into practice When Abraham Maslow created his Hierarchy of Needs, he argued that humans are motivated by five essential needs: physiological, safety, social, self-esteem ...

Posted in Employee Retention, Positive Workplace Culture, Incentive and Recognition

by Iain Thomson on Mar 29, 2016 12:00:00 AM
Read More

The How, What and Why: Customer Expectations of Loyalty Programmes

Are you giving your customers a loyalty programme they'll use? In a time when customers are on a constant hunt for both quality and value — loyalty programmes are still very much alive and well. 83% ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

by Chris Baldwin on Mar 16, 2016 11:44:00 AM
Read More

Employee Recognition Programmes - What Are They, and Why Should You Bother?

Making the most of your most important asset: people If you’re looking to build a culture and working environment based on employee appreciation, then implementing a formalised employee recognition ...

Posted in Recognising Success, Workplace Engagement, Incentive and Recognition, Employee Recognition, Recognition Platforms

by Iain Thomson on Mar 9, 2016 3:00:00 PM
Read More

Why the Boots Advantage Card Works So Well

Learn a few tips from one of the finest loyalty cards around The UK’s leading chemist, Boots, launched their Advantage Card in 1997. This loyalty card was, and still is, one of the most generous ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

by Chris Baldwin on Mar 1, 2016 9:00:00 AM
Read More

Why the Internet of Things is Big News for Brands

The IOT is set to change all of our lives - and marketers can play a big part Last year, Johnnie Walker launched its connected whisky bottle. When scanned by a smartphone, it delivered targeted ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Feb 10, 2016 2:00:00 PM
Read More

Choosing Between a Monetary and Non-Monetary Recognition Programme

Which should you choose? Employers are always looking for ways to boost the motivation of their staff, and incentives are an important part of the mix. If you get the right incentive scheme for your ...

Posted in Recognising Success, Employee Gift Cards, Vouchers and E-codes, Incentive and Recognition, Employee Recognition, Recognition Platforms, Gifts and Rewards

by Iain Thomson on Feb 2, 2016 2:01:00 PM
Read More

Why Redemption Rates Hold the Secret to ROI

Why Understanding Redemption is Key to Success In 1992, Hoover famously promised free airline tickets to customers buying more than £100 worth of its products. Unfortunately, the company had not ...

Posted in Consumer Promotions and Loyalty, Brand Promotions, Promotional Mechanics, Promotional Risk Management

by Chris Baldwin on Jan 26, 2016 3:06:00 PM
Read More

How Discount Culture is Shaping the Sales Promotion Industry

Expert advice from the Institute of Promotional Marketing We asked Carey Trevill, managing director at the IPM, to give us some insight on how discount culture is impacting the sales promotion ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions

by Chris Baldwin on Jan 7, 2016 2:00:00 PM
Read More

Why do Employee Incentives Matter?

Why do staff need extra incentives to do their job? Employee incentives are used in plenty organisations across the UK, but we still meet plenty of employers who are sceptical about offering them to ...

Posted in Incentivising Performance, Recognising Success, Incentive and Recognition, Employee Recognition, Sales Incentives, Channel Incentives

by Iain Thomson on Dec 1, 2015 2:00:00 PM
Read More

Choosing the Right Sales Promotion Mechanic for Your Next Campaign

With so many to choose from, what do you pick? There are many variables to consider when developing an effective sales promotion campaign. How can you achieve your business goals while ensuring that ...

Posted in Consumer Promotions and Loyalty, Prizes, Promotional Mechanics, Promotional Risk Management, Prize and Winner Management

by Chris Baldwin on Nov 4, 2015 2:00:00 PM
Read More

How to Get Staff Motivated About Health and Safety

Expert advice from Justin O'Sullivan, founder of SEMA Racking Inspections Health and safety isn't the most exciting buzzword in any staffroom, but getting your employees motivated and passionate ...

Posted in Health and Safety Programmes, Incentive and Recognition

by Iain Thomson on Oct 30, 2015 2:00:00 PM
Read More

10 Ways to Destroy Your Team's Motivation

How not to manage in an engaging and motivating way We all define motivation differently. What does a motivated workplace look like to you?

Posted in Positive Workplace Culture, Workplace Engagement, Incentive and Recognition, Sales Incentives

by Iain Thomson on Oct 16, 2015 4:00:00 PM
Read More

The Importance of Internal Communication in Creating an Engaged Workforce

To keep staff motivated, internal communication is crucial The key to keeping a strong organisation who supports their employees is largely down to the internal communication its has in place. But it ...

Posted in Workplace Engagement, Employee Engagement, Incentive and Recognition

by Iain Thomson on Oct 15, 2015 12:00:00 AM
Read More

Seven Employee Recognition Ideas for the Retail Sector

Recognition and reward in a challenging sector It’s no secret that the retail sector suffers from poor wages and high staff turnover. Low morale and demotivated staff can lead to unhappy customers, ...

Posted in Celebrations, Awards and Events, Incentive and Recognition, Gifts and Rewards

by Iain Thomson on Oct 9, 2015 2:00:00 PM
Read More

How to Plan Promotional Campaigns for Easter

There's some egg-cellent opportunities to be had! While the bells for Christmas haven’t quite rung yet, and are in fact still a good few months away, it’s time to start planning promotions beyond ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Prizes, Brand Promotions, Consumer Engagement, Promotional Ideas

by Chris Baldwin on Sep 25, 2015 2:00:00 PM
Read More

Benefits of Inside Networking

Getting to know you... Networking is simply about making connections with people and building relationships. So what is inside networking? Well, simply put, it's the networking that happens inside ...

Posted in Positive Workplace Culture, Employee Engagement, Incentive and Recognition

by Iain Thomson on Sep 23, 2015 12:00:00 AM
Read More

What Brands Need to Know About Partnering With a Film

Get all the insider movie info from the film promotions experts From time zones and contract details to image approval and intellectual property, forging a promotional partnership with the next big ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Film Promotions, Consumer Engagement, Cinema and Film

by Chris Baldwin on Sep 11, 2015 3:00:00 PM
Read More

Five Reasons to use On-Pack Promotions to Drive Consumers Online

Taking the journey from the store to the screen Tangerine Confectionery is one of the latest brands to use an online mechanic in its on-pack promotion. The promotion drives consumers to a dedicated ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement

by Chris Baldwin on Sep 2, 2015 12:00:00 AM
Read More

How to Plan the Perfect Sales Promotion Campaign

Top tips for a campaign that goes off without a hitch Planning a solid sales promotion campaign can help a brand meet the objectives they have set on time, and on budget. It also allows an agency and ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotional Risk Management

by Chris Baldwin on Aug 20, 2015 2:00:00 PM
Read More

Top Ten Stats About Consumer Buying Behaviour

Consumer behaviour - from tech to the tills How is shopper behaviour changing and what factors inform consumer buying decisions? From in-store technology to loyalty schemes and weather patterns, we ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions

by Chris Baldwin on Aug 19, 2015 2:03:00 PM
Read More

Disengaged and Unengaged Employees - What's the Difference?

Is there even a difference? and why does it matter? It turns out there definitely is a difference! Disengagement and unengagement are very different problems, with different solutions required to ...

Posted in Workplace Engagement, Employee Engagement, Incentive and Recognition, Employee Recognition, Gifts and Rewards

by Iain Thomson on Jul 6, 2015 3:00:00 PM
Read More

The Benefits of Team Building Activities

Bringing people together Over the past few years, we've seen businesses moving away from competitive work environments to workplaces where collaboration and co-operation between staff is seen as the ...

Posted in Positive Workplace Culture, Employee Engagement, Incentive and Recognition

by Iain Thomson on Jun 26, 2015 12:00:00 AM
Read More

What are Baby Boomers?

They're of the older age groups in the workforce - so what's their deal? The workforce of today is more culturally, gender and age diverse than ever before. With many businesses now employing around ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Positive Workplace Culture, Employee Engagement, Physical Wellbeing

by James Malia on Jun 15, 2015 3:00:00 PM
Read More

When Sales Promotions Go Bad

Rookie mistakes and famous errors to avoid Promotional blunders have cost companies their reputation, but every year brands will spend billions creating promotional schemes that they hope will entice ...

Posted in Consumer Promotions and Loyalty, Promotional Risk Management, Prize and Winner Management

by Chris Baldwin on Jun 2, 2015 2:00:00 PM
Read More

10 Essential Principles for Keeping Employees Motivated and Engaged

10 Simple Workplace motivation tips Keeping employees motivated and engaged takes work - there's plenty of commitment and attention required. Employers who really want to get the best out of their ...

Posted in Positive Workplace Culture, Recognising Success, Workplace Engagement, Incentive and Recognition, Employee Recognition, Gifts and Rewards

by Iain Thomson on May 29, 2015 2:00:00 PM
Read More

How do Zero Hour Contracts Affect Motivation in the Workplace?

Is zero hours good or bad for business? For a long time zero hour contracts have been the subject of a fairly contentious debate. Regardless of this, it is important to ensure that employee’s who are ...

Posted in Positive Workplace Culture, Employee Engagement, Incentive and Recognition

by Iain Thomson on May 29, 2015 12:00:00 AM
Read More

Commission or Incentives - Mythbusted

What's the difference - and what are they for? When we talk to sales managers about incentives, we often get asked about commission. As the more traditional method of encouraging people to perform at ...

Posted in Incentivising Performance, Incentive and Recognition, Gifts and Rewards, Sales Incentives

by Iain Thomson on May 28, 2015 2:00:00 PM
Read More

The Top Four Reasons to Offer Employee Benefits

Why a comprehensive employee benefits package helps all aspects of a business Employee benefits are more than just a little add-on for employees - they're an essential part of building a workplace ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Employee Retention, Childcare Vouchers, Annual Leave, Commuting, Employee Engagement

by James Malia on May 14, 2015 4:00:00 PM
Read More

Top Tips for Creating a Culture of Positive Peer-to-Peer Recognition

Getting people shouting about each others' achievements If you’ve ever worked in an organisation that has a genuine appreciation culture, then you'll know the value it brings to the business. After ...

Posted in Positive Workplace Culture, Incentive and Recognition, Employee Recognition, Rewards

by Iain Thomson on Apr 8, 2015 2:00:00 PM
Read More

How to Plan a Successful Employee Recognition Programme

10 steps to success, Best practice, and the benefits of formal and informal schemes With more and more businesses recognising the power of employee recognition programmes to drive better business ...

Posted in Recognising Success, Incentive and Recognition, Employee Recognition, Recognition Platforms

by Iain Thomson on Mar 11, 2015 3:00:00 PM
Read More

25 Ways to Use Employee Engagement to Improve Motivation Levels

Encouraging people to be their best Are your employees motivated and enthusiastic about coming into work every day? Are they aligned with the business goals and objectives?

Posted in Workplace Engagement, Incentive and Recognition

by Iain Thomson on Feb 12, 2015 2:00:00 PM
Read More

Maslow, Herzberg and Pink's Theories in the Workplace

workplace motivation theories explained It's safe to say the pages of many motivational theory books have become a bit tired over the years. We've become accustomed to the seeing the same names ...

Posted in Workplace Engagement, Incentive and Recognition

by Iain Thomson on Jan 1, 2015 3:00:00 PM
Read More

Five Fantastic Incentive Travel Destinations

Planning an incentive trip? Here's our five top destinations Based on enquiries we have received, the places we have visited recently and where we are taking clients to in the coming months, we have ...

Posted in Incentive Events, Incentive Travel, Incentive and Recognition, Sales Incentives

by Iain Thomson on Dec 8, 2014 10:35:00 AM
Read More

SIGN UP FOR REGULAR UPDATES

RSS feed

Add our RSS Feed to stay up to date with the latest Sodexo news and content.

Add our RSS feed

Search our blog

Click to refine your search

Categories

View more categories