Archive 08 - 2015

How to Plan the Perfect Sales Promotion Campaign

Top tips for a campaign that goes off without a hitch Planning a solid sales promotion campaign can help a brand meet the objectives they have set on time, and on budget. It also allows an agency and their brand partner to work together with maximum efficiency, collaborating to achieve the agreed target without risk of miscommunication, digression or delay. On a marketing budget of £1m, a delay of two months due to poor briefing could cost a business up to £183k in lost sales.

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotional Risk Management

by Chris Baldwin on Aug 20, 2015 2:00:00 PM
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Top Ten Stats About Consumer Buying Behaviour

Consumer behaviour - from tech to the tills How is shopper behaviour changing and what factors inform consumer buying decisions? From in-store technology to loyalty schemes and weather patterns, we ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions

by Chris Baldwin on Aug 19, 2015 2:03:00 PM
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