Top tips for a campaign that goes off without a hitch Planning a solid sales promotion campaign can help a brand meet the objectives they have set on time, and on budget. It also allows an agency and their brand partner to work together with maximum efficiency, collaborating to achieve the agreed target without risk of miscommunication, digression or delay. On a marketing budget of £1m, a delay of two months due to poor briefing could cost a business up to £183k in lost sales.
Consumer Promotions and Loyalty,
Promotional Risk Management