Archive 01 - 2016

Why Redemption Rates Hold the Secret to ROI

Why Understanding Redemption is Key to Success In 1992, Hoover famously promised free airline tickets to customers buying more than £100 worth of its products. Unfortunately, the company had not anticipated the extent of the huge demand. The oversight cost Hoover a reported £50m, and its British division was sold soon after.

Posted in Consumer Promotions and Loyalty, Brand Promotions, Promotional Mechanics, Promotional Risk Management

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How Discount Culture is Shaping the Sales Promotion Industry

Expert advice from the Institute of Promotional Marketing We asked Carey Trevill, managing director at the IPM, to give us some insight on how discount culture is impacting the sales promotion ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions

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