Archive 02 - 2016

Why the Internet of Things is Big News for Brands

The IOT is set to change all of our lives - and marketers can play a big part Last year, Johnnie Walker launched its connected whisky bottle. When scanned by a smartphone, it delivered targeted messages to consumers depending on whether they were in-store considering the purchase, or at home about to enjoy a wee dram. Such capability opens up a wealth of opportunities for brands to enhance their marketing, and it’s only the tip of the iceberg.

Posted in Consumer Promotions and Loyalty, Consumer Engagement, Promotional Mechanics, Promotional Ideas, Consumer Promotions

by Chris Baldwin on Feb 10, 2016 2:00:00 PM
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Choosing Between a Monetary and Non-Monetary Recognition Programme

Which should you choose? Employers are always looking for ways to boost the motivation of their staff, and incentives are an important part of the mix. If you get the right incentive scheme for your ...

Posted in Incentive and Recognition, Employee Recognition, Recognising Success, Recognition Platforms, Employee Gift Cards, Vouchers and E-codes, Gifts and Rewards

by Iain Thomson on Feb 2, 2016 2:01:00 PM
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