Archive 04 - 2016

Why Brands Need to Wake Up to Shopper Marketing

An intelligent approach to shopper behaviour  Three of the big advertising agencies have launched shopper marketing divisions over the last year. One of those is M&C Saatchi, whose dedicated shopper marketing division, M&C Saatchi Shop, came to life in October, 2015.

Posted in Consumer Promotions and Loyalty, Promotional Ideas, Promotional Mechanics, Promotional Gift Cards, Vouchers and E-codes

by Chris Baldwin on Apr 22, 2016 4:00:00 PM
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