Archive 05 - 2016

How Brands Can Overcome Data Privacy Concerns on Social Media

Encourage trust in your brand on social media With 1.65 billion users on Facebook alone (Social Media Today) – that’s over a fifth of the world’s population – it’s no wonder social channels, and their ready-made audiences, are incredibly popular with brands. Not just a public platform for selfies and animal videos, social media has matured into a multi-faceted environment within which brands can have their say on topical events, strike up two-way conversations with consumers and execute ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement

by Chris Baldwin on May 23, 2016 10:20:00 AM
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Sussing out the Smarter Shopper

Infographic: Get to grips with the modern shopper  Think about it. Do you really know your audience inside out? When was the last time you really got down to the nitty gritty of what makes a shopper ...

Posted in Consumer Promotions and Loyalty, Consumer Engagement, Infographic

by Chris Baldwin on May 12, 2016 12:00:00 AM
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Consumer Promotions Survey: Five Key Findings at a Glance

How do you reach those savvy consumers? The Savvy Cynics consumer report brought to light some of the biggest factors shaping how – when it comes to promotions – people think and act on the path to ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Mechanics

by Chris Baldwin on May 3, 2016 2:40:00 PM
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