Archive 06 - 2016

10 Dos and Don'ts for a Successful Festival-Themed Promotion

Our golden rules for being the best at fests Summer means festival season! From niche local affairs to international events, summer festivals have a broad appeal. In the UK alone, the festival audience is 14 million, or 23% of the population - that's quite an audience!

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Promotional Ideas, Unique Experiences

by Chris Baldwin on Jun 23, 2016 3:00:00 PM
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How to Score With Your 2018 FIFA World Cup Ambush Marketing Strategy

Get on the ball for the world cup Ambush marketing gives brands the opportunity to push boundaries, blur lines and make noise with their marketing campaigns - making the FIFA World Cup 2018, one of ...

Posted in Consumer Promotions, Brand Promotions, Consumer Engagement

by Chris Baldwin on Jun 20, 2016 12:00:00 AM
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The Dos and Don'ts for Non-Sponsor Brands at the 2018 FIFA World Cup

The rules, regulations and opportunities Every four years, the FIFA World Cup whips up an unrivalled global frenzy that transcends borders, generations, religion and language. As the world’s largest ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions

by Chris Baldwin on Jun 14, 2016 3:00:00 PM
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Five Steps to a Successful Incentive Programme

How to create engaging incentives that impact everyone People are integral to the prosperity of every business, and making them feel appreciated and valued should be an essential part of every ...

Posted in Incentivising Performance, Incentive and Recognition, Sales Incentives, Incentive Platforms, Incentive Solutions

by Iain Thomson on Jun 13, 2016 4:00:00 PM
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10 Steps to Running a Successful Consumer Promotion

10 Promotional Best Practices that will put you on the road to an awesome campaign The crossover between physical and digital promotional marketing techniques has unsettled the traditional buyer’s ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Customer Loyalty, Consumer Engagement, Promotional Mechanics, Unique Experiences

by Chris Baldwin on Jun 1, 2016 2:00:00 PM
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