Archive 09 - 2016

Keep It Simple: Why Complexity is a Barrier to Engagement With Loyalty Programmes

Do customers switch off when things are too complicated? Despite the worrying Brexit headlines of recent times, it’s not all doom and gloom when it comes to consumer engagement. KPMG Nunwood research, published this month, has revealed that the quality of customer experience in this country has improved for the first time in three years. In fact, the UK is reported to have obtained the highest overall Customer Experience Excellence (CEE) score (7.33) since analysis began.

Posted in Customer Loyalty, Consumer Promotions and Loyalty

by Chris Baldwin on Sep 26, 2016 12:22:00 PM
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How to Run a Travel Promotion

The steps to go through, and our top tips for success  The challenge brands face to effectively make an impact on today’s consumers is getting bigger and bigger. In a sea of noise, lacklustre ...

Posted in Consumer Promotions and Loyalty, Flight and Travel Logistics, Travel Promotions, Unique Experiences

by Chris Baldwin on Sep 13, 2016 2:00:00 PM
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How to Organise Entertainment for an Incentive Event

Finding entertainment to engage your audience From the Oscars to the local village fete, getting the entertainment right is critical to the success of any occasion, so the pressure's on for anyone ...

Posted in Incentive and Recognition, Meetings and Events, Incentive Events, Celebrations, Awards and Events, Product Launches, Sales Incentives

by Iain Thomson on Sep 12, 2016 3:17:00 AM
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How to Deliver a Travel Prize

Sail to success with a first class promotion prize! It’s becoming more and more important to give your consumers the chance to win money-can’t-buy prizes. As they ditch their love for material goods, ...

Posted in Travel Promotions, Unique Experiences, Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Experiential Marketing, Flight and Travel Logistics

by Chris Baldwin on Sep 6, 2016 2:00:00 PM
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Five Common Myths About Improving Staff Health

improving Employee health and wellbeing can be easier than you think... Improving staff health is a big deal not just for business performance, but for employee morale, motivation and engagement too. ...

Posted in Employee Benefits, Employee Benefits and Wellbeing, Health and Wellbeing, Mental Wellbeing, Physical Wellbeing

by Iain Thomson on Sep 1, 2016 3:00:00 PM
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Supercharge Your Travel Promotion with Spectacular Sporting Experiences

Bring the wow factor When it comes to dreaming up a big idea for a travel promotion, it’s all about making the unimaginable, imaginable. Looking beyond the usual destinations — and unearthing those ...

Posted in Consumer Promotions and Loyalty, Travel Promotions, Brand Promotions, Consumer Promotions, Promotional Ideas

by Chris Baldwin on Sep 1, 2016 2:25:00 PM
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