Archive 09 - 2017

Why personalisation makes for powerful promotional marketing

personalised marketing doesn't limit the size and impact of a promotion. think bigger. much bigger. In fact, it's a proven winner, and something that your consumers are after at every touchpoint. So we're taking a closer look at how personalisation can power your whole promotion - from first interaction to sale, and beyond.

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 27, 2017 10:00:00 AM
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Yay...We've Been Recognised as an Investor in People

ENGAGEMENT SPECIALISTS. IT’S MORE THAN JUST OUR NAME, IT’S WHAT WE DO! We understand people – and there’s no one we get better than our own. As experts on engagement, inspiring and rewarding success ...

Posted in Positive Workplace Culture, Incentivising Performance, Recognising Success, Rewards

by Nicola Britovsek on Sep 26, 2017 1:06:56 PM
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How food brands are using experiential rewards to boost sales

Make way for experiential rewards. It's time to put the fluffy tigers to the side.  In June 2017, children’s biscuit brand, Barny launched a new on-pack promotion offering consumers the chance to win ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 25, 2017 10:00:00 AM
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How call centres can drive customer loyalty in a changing world

Investing in customer retention is a no-brainer for any company, and fostering loyalty holds the key…. When it's widely acknowledged that repeat customers are more valuable than new, and repeat ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 20, 2017 9:00:00 AM
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Leveraging digital to spark engagement and get bums on seats

Brands can drive some serious sales revenue by working with producers and movie theaters... Promotional marketing forays that bring together brands, producers and movie theaters are common practice ...

Posted in Cinema Benefits, Consumer Promotions and Loyalty, Consumer Promotions, Film Promotions, Cinema Tickets, Cinema Rewards, Promotional Ideas, Cinema and Film

by Chris Baldwin on Sep 18, 2017 9:00:00 AM
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Why Experiential Rewards are Amazing for Motivating Staff

People aren't so bothered about financial rewards anymore – it's all about the experience Experiential rewards – rewards that get people out and about, and give them something to do, rather than just ...

Posted in Incentive and Recognition, Employee Recognition, Gifts and Rewards

by Iain Thomson on Sep 14, 2017 2:17:38 PM
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What's new in salary sacrifice?

With big changes happening in 2017 and beyond, is it still the best bet? When changes to the way salary sacrifice works were announced in the 2016 Autumn Statement, there was the potential for some ...

Posted in Employee Benefits, Childcare Vouchers, Salary Sacrifice

by James Malia on Sep 14, 2017 2:00:52 PM
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What can businesses do to tackle the air quality crisis?

bikes and eco friendly cars can make a big difference - and  help out your employees too Car drivers are the biggest cause of pollution on the roads – no surprises there – so it's time to find an ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Commuting, Health and Wellbeing, Physical Wellbeing, Salary Sacrifice, Cycle to Work

by James Malia on Sep 14, 2017 1:45:28 PM
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Top Five Gifts for Employee Birthdays

Recognition ideas for saying Happy Birthday to your staff

Posted in Recognising Success, Incentive and Recognition, Employee Recognition, Gifts and Rewards

by Iain Thomson on Sep 14, 2017 1:34:48 PM
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How to find on-brand staff incentives and rewards

keeping incentive and recognition in line with your image and ethos On and off-brand aren't new phrases, but they've definitely become buzzwords over the past few years – mostly because social media ...

Posted in Incentivising Performance, Recognising Success, Incentive and Recognition, Employee Recognition, Sales Incentives, Channel Incentives

by Iain Thomson on Sep 14, 2017 1:26:59 PM
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How far will people go for a good deal?

Customer effort can be a big barrier to sales and promotions – but some consumers might surprise you! Getting people to engage with a promotion, loyalty offer, or great deal can be difficult. People ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement, data security

by Chris Baldwin on Sep 14, 2017 12:45:00 PM
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How does salary sacrifice affect National Insurance Contributions?

what employee-funded benefits mean for PAYe and nic At its simplest, there are two kinds of employee benefits – employer-funded, and employee-funded.

Posted in Employee Benefits and Wellbeing, Employee Benefits, Childcare Vouchers, Salary Sacrifice

by James Malia on Sep 14, 2017 12:30:45 PM
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Choosing the right employee benefits for your team

what to consider before deciding on a benefits  strategy There's a huge range of employee benefits out there in the ether, just waiting to be offered to your team. But with so many options available, ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Employee Engagement

by James Malia on Sep 14, 2017 12:21:08 PM
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Are paper vouchers and loyalty cards a thing of the past?

Consumers love a bargain, and respond to feeling valued as customers. It's why discount vouchers and loyalty schemes have long played a key part in retailers’ strategies, even as technology continues ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement, Loyalty Platforms

by Chris Baldwin on Sep 13, 2017 10:00:00 AM
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Millennials choose SMEs over corporate world, research reveals

WE  SHARE EXCITING NEW RESEARCH ON WHY  SMES AND MILLENNIALS MAKE A GOOD FIT 47% of millennials think SMEs are the ideal business size to work for, more than double the 19% who believe larger ...

Posted in Employee Retention, Positive Workplace Culture, Workplace Engagement, SMEs, Employee Engagement

by Iain McMath on Sep 7, 2017 10:08:00 AM
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SME & Millennials: A perfect match

FORGET WHAT YOU 'KNOW' ABOUT millennials Millennials have been in the spotlight for a while now, and rightly so. A lot has been said, but just how much is correct? Truth is, millennials are set to ...

Posted in Employee Benefits and Wellbeing, Employee Retention, SMEs, Employee Engagement

by Iain McMath on Sep 6, 2017 11:59:00 PM
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