Archive 11 - 2017

10 Steps to Running a Successful Consumer Promotion

10 Promotional Best Practices that will put you on the road to an awesome campaign The crossover between physical and digital promotional marketing techniques has unsettled the traditional buyer’s journey. Interpreting the shifting needs of an audience, as well as the intricacies and impulses of individuals, is paramount to success.

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Customer Loyalty, Consumer Engagement, Promotional Mechanics, Unique Experiences

by Chris Baldwin on Nov 29, 2017 2:00:00 PM
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Big business vs SME

Millennials will make up 75%   of the workforce by 2020.   

Posted in Employee Benefits and Wellbeing, Employee Retention, SMEs, Employee Engagement, Infographic, millennials

by Jamie Mackenzie on Nov 28, 2017 3:21:56 PM
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A new era for brand loyalty?

Let's get the conversation started When a brand pays attention to its customers, it can make people sit up and think “Yes! This company is really listening to me!” A reaction that can lead to a ...

Posted in Consumer Promotions and Loyalty, Promotional Ideas, Promotional Gift Cards, Vouchers and E-codes

by Chris Baldwin on Nov 14, 2017 10:17:29 AM
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Consumer Promotions Survey: Five Key Findings at a Glance

How do you reach those savvy consumers? The Savvy Cynics consumer report brought to light some of the biggest factors shaping how – when it comes to promotions – people think and act on the path to ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Mechanics

by Chris Baldwin on Nov 11, 2017 2:40:00 PM
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Shoppers are wise, but is your brand keeping up?

are brands keeping up with the ever-changing demands of their shoppers? With the rise of new entrants like Aldi and Lidl, the times are a changing for the the big four. Read on to discover how they ...

Posted in Consumer Promotions, Consumer Engagement, Promotions, FMCG, Supermarkets

by Chris Baldwin on Nov 6, 2017 8:00:00 AM
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Make yourself heard with Amazon Echo and voice activated tech

Siri, Alexa, Cortana, Bixby and Co. Say hello to  the age of voice tech. As a nation, we’re talking less. Yet voice technology is on the rise. But what could this mean for your brand? We explore the ...

Posted in Consumer Promotions, Consumer Engagement, Promotions, Marketing technology

by Chris Baldwin on Nov 2, 2017 9:00:00 AM
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