Articles By Chris Baldwin

What Makes Your Consumers Come Back For More?

Consumer loyalty isn’t just down to how good your product or service is. You might be getting glowing reviews of how your service is second to none or how your products are the God’s gift to the market, but customers are savvy. They’ll have done their research and will be armed with all the facts and figures needed to make an informed decision.

Posted in Prepaid Cards, Consumer Promotions, Brand Promotions, Loyalty Platforms, Brand Awareness, Customer engagement, Brand loyalty, Engage consumers, Customer loyalty programmes, Marketing ideas, Pre-paid credit cards, Gift Cards, Vouchers, Reward Strategy

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Chris Baldwin

Chris Baldwin is Director of Consumer Promotions & Loyalty at Sodexo, our leading expert in promotions, customer loyalty, and driving sales for brands.

Recent Posts

Is Tech Still At The Top Of Consumer's Wish Lists?

Everyone loves a good gadget. The latest smartphones with 70 trillion-megapixel cameras, voice-activated web search assistants that get you the answers you need faster than you can say ‘Alexa, delete ...

Posted in Consumer Engagement, Brand Awareness, Insight, Attract customers, Customer engagement, Brand loyalty, Engage consumers, Customer retention

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Can You Guess The #1 Supermarket for Brand Loyalty? You Might Be Surprised...

Whether you consciously do or not, we guarantee you’ll have a preferred high-street supermarket retailer of choice you’ll make a beeline for on a Saturday morning when you’ve run out of the home ...

Posted in Consumer Engagement, Brand Awareness, Insight, Attract customers, Customer engagement, Brand loyalty, Engage consumers, Customer retention

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The Negatives Of Using Social For Your Brand Promotions

For brands looking to take their consumer engagement into the stratosphere, social media platforms offer a goldmine of opportunities for savvy marketers. As we discovered in part 1 of this blog, ...

Posted in Consumer Promotions, Sales Incentives, Channel Incentives, Brand Promotions, Promotional Ideas, Brand Awareness, Sales promotion, Customer engagement, Brand loyalty, Engage consumers, Promotional activities, Marketing ideas, Promotional campaign, Digital Marketing

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The 6 Key Benefits of Using Social With Your Brand Promotions

Regardless of whether you love or hate social media, it’s pretty hard to imagine a world without it. Of the 7.5 billion people on the planet right now, it’s estimated that around 3 billion of them – ...

Posted in Consumer Promotions, Sales Incentives, Channel Incentives, Brand Promotions, Promotional Ideas, Brand Awareness, Sales promotion, Customer engagement, Brand loyalty, Engage consumers, Promotional activities, Marketing ideas, Promotional campaign, Digital Marketing

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Your Passport To Go Places With Experiential Marketing

Bucket lists, surprising travel trends and mouth-watering prize incentives are just the ticket for marketers designing their next big brand promotion. Find out more here…

Posted in Travel Promotions, Business Success Stories, Attract customers, Customer engagement, Engage consumers, Promotional activities, Marketing ideas, Promotional campaign, Bespoke Travel

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Where Next For Travel Promotion Trends and Millennials?

 We look at the millennial obsession with travel and what you need to do to make sure you’re ahead of latest travel promotion trends.

Posted in Travel Promotions, Brand Promotions, Attract customers, Promotional activities, Prize incentives, Marketing ideas, Promotional campaign, Promotional Mix, Bespoke Travel

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Why The Road Less Travelled Is Best For Your Next Travel Promotion

Travel promotions can help you engage consumers by putting unusual and unexpected experiences at the heart of your campaigns to achieve maximum stand out. Problem is, where to go first?

Posted in Consumer Promotions, Travel Promotions, Promotional Ideas, Attract customers, Behaviour change, Customer engagement, Engage consumers, Prize incentives, Marketing ideas, Promotional campaign, Bespoke Travel

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Why the great British break should be top of your marketing bucket list

The UK domestic travel market is booming, so what does this mean for your next marketing promotion? We investigate the wonderful world of the staycation and how you can tap into latest travel trends.

Posted in Travel Promotions, Brand Promotions, Economic Wellbeing, Attract customers, Customer engagement, Brand loyalty, Prize incentives, Promotional campaign, Bespoke Travel

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Why Money Isn't Always The Best Incentive

It’s been said that money makes the world go around. But is it the best way to change customer behaviour?

Posted in Motivational Success Stories, Incentives and Rewards, Engagement Solutions, Attract customers, Sales promotion, Risk management plan, Behaviour change, Engage consumers, Promotional activities, Customer retention, Prize fulfilment, Customer loyalty programmes, Prize incentives

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