Articles By Chris Baldwin

The Negatives Of Using Social For Your Brand Promotions

For brands looking to take their consumer engagement into the stratosphere, social media platforms offer a goldmine of opportunities for savvy marketers. As we discovered in part 1 of this blog, there are some fabulous benefits to being on social.  Increased consumer engagement, brand loyalty, improved SEO page rankings and ultimately, increased conversions are all just some of the riches that await the brands who wield the power of social to its fullest potential. But if you think it all ...

Posted in Promotional campaign, Promotional activities, Sales promotion, Sales Incentives, Brand loyalty, Brand Awareness, Brand Promotions, Digital Marketing, Marketing ideas, Engage consumers, Customer engagement, Promotional Ideas, Consumer Promotions, Channel Incentives

by Chris Baldwin on Nov 14, 2018 1:44:05 PM
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Chris Baldwin

Chris Baldwin is Director of Consumer Promotions & Loyalty at Sodexo, our leading expert in promotions, customer loyalty, and driving sales for brands.

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The 6 Key Benefits of Using Social With Your Brand Promotions

Regardless of whether you love or hate social media, it’s pretty hard to imagine a world without it. Of the 7.5 billion people on the planet right now, it’s estimated that around 3 billion of them – ...

Posted in Promotional campaign, Promotional activities, Sales promotion, Sales Incentives, Brand loyalty, Brand Awareness, Brand Promotions, Digital Marketing, Marketing ideas, Engage consumers, Customer engagement, Promotional Ideas, Consumer Promotions, Channel Incentives

by Chris Baldwin on Nov 12, 2018 11:13:23 AM
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Your Passport To Go Places With Experiential Marketing

Bucket lists, surprising travel trends and mouth-watering prize incentives are just the ticket for marketers designing their next big brand promotion. Find out more here…

Posted in Bespoke Travel, Travel Promotions, Business Success Stories, Customer engagement, Engage consumers, Attract customers, Promotional campaign, Promotional activities, Marketing ideas

by Chris Baldwin on Sep 10, 2018 4:25:45 PM
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Where Next For Travel Promotion Trends and Millennials?

 We look at the millennial obsession with travel and what you need to do to make sure you’re ahead of latest travel promotion trends.

Posted in Promotional activities, Travel Promotions, Attract customers, Promotional Mix, Bespoke Travel, Prize incentives, Brand Promotions, Promotional campaign, Marketing ideas

by Chris Baldwin on Sep 10, 2018 4:25:03 PM
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Why The Road Less Travelled Is Best For Your Next Travel Promotion

Travel promotions can help you engage consumers by putting unusual and unexpected experiences at the heart of your campaigns to achieve maximum stand out. Problem is, where to go first?

Posted in Travel Promotions, Behaviour change, Prize incentives, Promotional Ideas, Promotional campaign, Customer engagement, Consumer Promotions, Bespoke Travel, Marketing ideas, Engage consumers, Attract customers

by Chris Baldwin on Sep 10, 2018 4:23:46 PM
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Why the great British break should be top of your marketing bucket list

The UK domestic travel market is booming, so what does this mean for your next marketing promotion? We investigate the wonderful world of the staycation and how you can tap into latest travel trends.

Posted in Economic Wellbeing, Prize incentives, Travel Promotions, Attract customers, Promotional campaign, Brand Promotions, Customer engagement, Brand loyalty, Bespoke Travel

by Chris Baldwin on Sep 6, 2018 4:01:03 PM
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Why Money Isn't Always The Best Incentive

It’s been said that money makes the world go around. But is it the best way to change customer behaviour?

Posted in Engage consumers, Attract customers, Sales promotion, Promotional activities, Risk management plan, Prize fulfilment, Customer retention, Customer loyalty programmes, Prize incentives, Incentives and Rewards, Behaviour change, Engagement Solutions, Motivational Success Stories

by Chris Baldwin on Apr 20, 2018 1:21:10 PM
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Five Ways To Build Brand Authenticity

If you want to create emotional connections, drive brand loyalty and influence consumer behaviour, you’re in the right place…

Posted in Customer engagement, Brand loyalty, Customer retention, Risk management plan, Engagement Specialists, Promotional campaign, Brand Promotions, Marketing ideas, Business Success Stories, Engage consumers, Incentives and Rewards, Prize incentives, Engagement Solutions

by Chris Baldwin on Apr 20, 2018 11:39:09 AM
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Should your next promotion be on Instagram?

Instagram is going places. Shouldn’t you be using it for your next brand promotion?  The benefits of Instagram are endless. You can use it to post, view and share just about anything. From gorgeous ...

Posted in Consumer Promotions and Loyalty, Promotions

by Chris Baldwin on Feb 8, 2018 2:15:49 PM
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Luxury marketing and the great digital challenge?

We look at what luxury brands need to do to stay relevant in today’s digital world. As consumers tighten their belts, you’d be forgiven for thinking that the only brands who can put their feet up are ...

Posted in Consumer Promotions and Loyalty, Promotions

by Chris Baldwin on Feb 5, 2018 2:51:40 PM
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