Articles By Chris Baldwin

Five Reasons Why A Pay Rise Isn't Always Everything

If you’re scratching your head and looking for ways to motivate your workforce to be the best they can be, it can be a bit of a gamble.

Posted in Recognising Success, Employee Engagement, Talent Retention, Employee Wellbeing, Staff Recognition Schemes, Improving Performance, Performance Incentives, Improving quality of life, Long Service Awards, Engagement at Work, Behaviour change, Employee rewards and recognition programme, Positive workplace environment

by Chris Baldwin on Apr 20, 2018 2:24:19 PM
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Chris Baldwin

Chris Baldwin is Director of Consumer Promotions & Loyalty at Sodexo, our leading expert in promotions, customer loyalty, and driving sales for brands.

Recent Posts

How Well Do Your Really Know Your Employees?

What are your staff really into? We look at how data segmentation can really make a difference to employee engagement.

Posted in Employee Benefits, Sales Incentives, transforming behaviour, Improving Performance, Performance Incentives, Work Engagement, Motivational Success Stories, Long Service Awards, Incentives and Rewards, Engagement Solutions, Behaviour change, cinema vouchers, staff recognition programme, Corporate gift vouchers, Pre-paid credit cards

by Chris Baldwin on Apr 20, 2018 1:54:42 PM
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Why Money Isn't Always The Best Incentive

It’s been said that money makes the world go around. But is it the best way to change customer behaviour?

Posted in Motivational Success Stories, Incentives and Rewards, Engagement Solutions, Attract customers, Sales promotion, Risk management plan, Behaviour change, Engage consumers, Promotional activities, Customer retention, Prize fulfilment, Customer loyalty programmes, Prize incentives

by Chris Baldwin on Apr 20, 2018 1:21:10 PM
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Five Ways To Build Brand Authenticity

If you want to create emotional connections, drive brand loyalty and influence consumer behaviour, you’re in the right place…

Posted in Brand Promotions, Business Success Stories, Engagement Specialists, Incentives and Rewards, Engagement Solutions, Risk management plan, Customer engagement, Brand loyalty, Engage consumers, Customer retention, Prize incentives, Marketing ideas, Promotional campaign

by Chris Baldwin on Apr 20, 2018 11:39:09 AM
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Should your next promotion be on Instagram?

Instagram is going places. Shouldn’t you be using it for your next brand promotion?  The benefits of Instagram are endless. You can use it to post, view and share just about anything. From gorgeous ...

Posted in Consumer Promotions and Loyalty, Promotions

by Chris Baldwin on Feb 8, 2018 2:15:49 PM
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Luxury marketing and the great digital challenge?

We look at what luxury brands need to do to stay relevant in today’s digital world. As consumers tighten their belts, you’d be forgiven for thinking that the only brands who can put their feet up are ...

Posted in Consumer Promotions and Loyalty, Promotions

by Chris Baldwin on Feb 5, 2018 2:51:40 PM
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5 stats to get consumers aware about your brand

It's a tough market out there for brands. Consumers are changing. Promotions too. So here's our 5 top tips on raising consumer awareness when it comes to your brand. 

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement, Infographic, Brand Awareness, Shoppers

by Chris Baldwin on Dec 22, 2017 1:07:49 PM
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What do millennials really want?

Not another article about the millennial generation! We’re obsessed, literally obsessed. But we promise this one's different. It's all about getting millennials to engage with your brand...

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement, millennials

by Chris Baldwin on Dec 12, 2017 12:31:00 PM
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How brands can get more bucks for their bang from their promotions

Attracting high earners isn't a gamble.  Want to attract high earners to your latest brand promotion? Here’s how you can do it...

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement, Personalised marketing

by Chris Baldwin on Dec 11, 2017 10:42:00 AM
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How brands can target female consumers with promotional campaigns

today's marketers are still having women's issues.  With the likes of Ronda Rousey, Jessica Ennis, Geri Stengel, Angela Merkel and Melinda Gates (plus a whole host of others), there's never been a ...

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement, Personalised marketing

by Chris Baldwin on Dec 7, 2017 1:40:00 PM
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