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The UK's first Brand Loyalty Index

Samsung, Apple and Marmite triumph in the brand loyalty index. But who else made the top 50? We’re thrilled to launch the UK’s first Brand Loyalty Index, looking at how loyal people really are towards brands and why – with some surprising results! The research, conducted by Atomik, surveyed 7,000 consumers on hundreds of household name brands and identified the 5 most popular industries (and boy do they know how to drive consumer loyalty):

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Customer Loyalty, Prizes, Gifts and Rewards, Brand Promotions, Consumer Engagement, Loyalty Platforms

by Chris Baldwin on Oct 2, 2017 9:00:00 AM
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Why personalisation makes for powerful promotional marketing

personalised marketing doesn't limit the size and impact of a promotion. think bigger. much bigger. In fact, it's a proven winner, and something that your consumers are after at every touchpoint. So ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 27, 2017 10:00:00 AM
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Yay...We've Been Recognised as an Investor in People

ENGAGEMENT SPECIALISTS. IT’S MORE THAN JUST OUR NAME, IT’S WHAT WE DO! We understand people – and there’s no one we get better than our own. As experts on engagement, inspiring and rewarding success ...

Posted in Positive Workplace Culture, Incentivising Performance, Recognising Success, Rewards

by Nicola Britovsek on Sep 26, 2017 1:06:56 PM
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How food brands are using experiential rewards to boost sales

Make way for experiential rewards. It's time to put the fluffy tigers to the side.  In June 2017, children’s biscuit brand, Barny launched a new on-pack promotion offering consumers the chance to win ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 25, 2017 10:00:00 AM
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How call centres can drive customer loyalty in a changing world

Investing in customer retention is a no-brainer for any company, and fostering loyalty holds the key…. When it's widely acknowledged that repeat customers are more valuable than new, and repeat ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 20, 2017 9:00:00 AM
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Leveraging digital to spark engagement and get bums on seats

Brands can drive some serious sales revenue by working with producers and movie theaters... Promotional marketing forays that bring together brands, producers and movie theaters are common practice ...

Posted in Cinema Benefits, Consumer Promotions and Loyalty, Consumer Promotions, Film Promotions, Cinema Tickets, Cinema Rewards, Promotional Ideas, Cinema and Film

by Chris Baldwin on Sep 18, 2017 9:00:00 AM
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Why Experiential Rewards are Amazing for Motivating Staff

People aren't so bothered about financial rewards anymore – it's all about the experience Experiential rewards – rewards that get people out and about, and give them something to do, rather than just ...

Posted in Incentive and Recognition, Employee Recognition, Gifts and Rewards

by Iain Thomson on Sep 14, 2017 2:17:38 PM
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What's new in salary sacrifice?

With big changes happening in 2017 and beyond, is it still the best bet? When changes to the way salary sacrifice works were announced in the 2016 Autumn Statement, there was the potential for some ...

Posted in Employee Benefits, Childcare Vouchers, Salary Sacrifice

by James Malia on Sep 14, 2017 2:00:52 PM
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What can businesses do to tackle the air quality crisis?

bikes and eco friendly cars can make a big difference - and  help out your employees too Car drivers are the biggest cause of pollution on the roads – no surprises there – so it's time to find an ...

Posted in Employee Benefits and Wellbeing, Employee Benefits, Commuting, Health and Wellbeing, Physical Wellbeing, Salary Sacrifice, Cycle to Work

by James Malia on Sep 14, 2017 1:45:28 PM
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Top Five Gifts for Employee Birthdays

Recognition ideas for saying Happy Birthday to your staff

Posted in Recognising Success, Incentive and Recognition, Employee Recognition, Gifts and Rewards

by Iain Thomson on Sep 14, 2017 1:34:48 PM
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