Topic : Brand Promotions

Tech is top of the pops

TECH RULES We’re a nation of tech lovers. So, it’s no surprise to see technology brands dominating the UK’s first Brand Loyalty Index. Yes, they’re big winners, but feeling loyal and behaving loyal can be completely different things.

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Gifts and Rewards, Brand Promotions, Promotional Ideas, Promotions, Promotional Gift Cards, Vouchers and E-codes, Supermarkets, technology

by Chris Baldwin on Oct 20, 2017 3:32:24 PM
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The UK's first Brand Loyalty Index

Samsung, Apple and Marmite triumph in the brand loyalty index. But who else made the top 50? We’re thrilled to launch the UK’s first Brand Loyalty Index, looking at how loyal people really are ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Customer Loyalty, Prizes, Gifts and Rewards, Brand Promotions, Consumer Engagement, Loyalty Platforms

by Chris Baldwin on Oct 2, 2017 9:00:00 AM
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How To Choose The Right Promotion Mechanic For Your Audience

Which promotion mechanic makes for smiles all round? No matter what new technological invention, or innovation in promotion, the challenge of standing out in a crowded marketplace remains. Brands ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Promotional Mechanics

by Chris Baldwin on Jul 31, 2017 2:04:00 PM
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How Digital has Transformed Gamification in the Sales Promotion Space

It's time to PLAY the game Engagement. It’s the holy grail that every self-respecting brand seeks. A cereal brand doesn’t just want shoppers to pick its product off the shelf, consume it and not give ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Prizes, Brand Promotions, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Jul 27, 2017 9:48:06 AM
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Three Jumbo Travel Promotion Trends That Dominated In 2016

Wow your audience with a travel promotion to remember Big name brands continue to turn to travel as a means to amplify their marketing efforts, an understandable reality given the travel promotion ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Brand Promotions, Promotional Ideas

by Chris Baldwin on Jul 20, 2017 12:03:00 PM
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Six for 60 Seconds: Segmentation Stats

Infographic: Audience segmentation explained We all know that segmentation is important, but just how much do we really know about it? Today, we’re inviting you to join us for 60 seconds of ...

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement, Infographic

by Chris Baldwin on Jul 5, 2017 11:42:00 AM
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Is 3D printing the future of promotional marketing?

There's a digital revolution taking place. A revolution that means big things for the future of promotional marketing, and the tools we use to make it happen.

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Apr 11, 2017 12:00:00 AM
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What is Personalised Marketing Beacon Technology?

Big opportunities for brands both large and small Did you know that, according to an IAB survey, 66% of marketers said that location-based, personalised advertising was the "most exciting" mobile ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Mar 9, 2017 2:00:00 PM
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Showcasing Five Consumer Trends in Cinema

Find out what's hot in the world of the movies Cinema is appealing to a more diverse group of consumers than ever before, making it an attractive platform for many brands to utilise.

Posted in Consumer Promotions and Loyalty, Film Promotions, Brand Promotions, Cinema and Film

by Chris Baldwin on Dec 18, 2016 3:00:00 PM
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Supercharge Your Travel Promotion with Spectacular Sporting Experiences

Bring the wow factor When it comes to dreaming up a big idea for a travel promotion, it’s all about making the unimaginable, imaginable. Looking beyond the usual destinations — and unearthing those ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Brand Promotions, Promotional Ideas

by Chris Baldwin on Sep 1, 2016 2:25:00 PM
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