Customer and Employee Engagement Blogs | Sodexo Engage | Brand Promotions

How To Choose The Right Promotion Mechanic For Your Audience

Which promotion mechanic makes for smiles all round? No matter what new technological invention, or innovation in promotion, the challenge of standing out in a crowded marketplace remains. Brands risk devaluing their campaign products by discounting too frequently and with tight margins to meet it just isn’t economical. Choosing the right promotion mechanic is pretty important.

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Promotional Mechanics

by Chris Baldwin on Jul 31, 2017 2:04:00 PM

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How Digital has Transformed Gamification in the Sales Promotion Space

It's time to PLAY the game Engagement. It’s the holy grail that every self-respecting brand seeks. A cereal brand doesn’t just want shoppers to pick its product off the shelf, consume it and not give ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Prizes, Brand Promotions, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Jul 27, 2017 9:48:06 AM

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Three Jumbo Travel Promotion Trends That Dominated In 2016

Wow your audience with a travel promotion to remember Big name brands continue to turn to travel as a means to amplify their marketing efforts, an understandable reality given the travel promotion ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Brand Promotions, Promotional Ideas

by Chris Baldwin on Jul 20, 2017 12:03:00 PM

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Six for 60 Seconds: Segmentation Stats

Infographic: Audience segmentation explained We all know that segmentation is important, but just how much do we really know about it? Today, we’re inviting you to join us for 60 seconds of ...

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement

by Chris Baldwin on Jul 5, 2017 11:42:00 AM

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What 3D Printing Means for the Future of Promotional Marketing Technology

There's a digital revolution taking place. A revolution that means big things for the future of promotional marketing, and the tools we use to make it happen.

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Apr 11, 2017 12:00:00 AM

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What is Personalised Marketing Beacon Technology?

Big opportunities for brands both large and small Did you know that, according to an IAB survey, 66% of marketers said that location-based, personalised advertising was the "most exciting" mobile ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Mar 9, 2017 2:00:00 PM

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Showcasing Five Consumer Trends in Cinema

Find out what's hot in the world of the movies Cinema is appealing to a more diverse group of consumers than ever before, making it an attractive platform for many brands to utilise.

Posted in Consumer Promotions and Loyalty, Film Promotions, Brand Promotions, Cinema and Film

by Chris Baldwin on Dec 18, 2016 3:00:00 PM

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Supercharge Your Travel Promotion with Spectacular Sporting Experiences

Bring the wow factor When it comes to dreaming up a big idea for a travel promotion, it’s all about making the unimaginable, imaginable. Looking beyond the usual destinations — and unearthing those ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Brand Promotions, Promotional Ideas

by Chris Baldwin on Sep 1, 2016 2:25:00 PM

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Four Trends in Consumer Behaviour: 2016-2017

What makes your consumers tick? Understanding consumer behaviour is the key to business success. A knowledge of what makes your audience tick answers some of the big questions your brand has when ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Mechanics

by Chris Baldwin on Aug 16, 2016 3:03:00 PM

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Four Ways You Can Influence Consumer Behaviour With Your Next Promotion

Drive consumer motivation by knowing your audience You’ve done your research and have pinpointed your customers’ needs, but just how much do you know about what’s driving their decision making – and ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Mechanics

by Chris Baldwin on Jul 28, 2016 2:05:00 PM

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