Topic : Consumer Engagement

How call centres can drive customer loyalty in a changing world

Investing in customer retention is a no-brainer for any company, and fostering loyalty holds the key…. When it's widely acknowledged that repeat customers are more valuable than new, and repeat business costs less than a new acquisition, it isn't hard to see why.

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 20, 2017 9:00:00 AM
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Are paper vouchers and loyalty cards a thing of the past?

Consumers love a bargain, and respond to feeling valued as customers. It's why discount vouchers and loyalty schemes have long played a key part in retailers’ strategies, even as technology continues ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement, Loyalty Platforms

by Chris Baldwin on Sep 13, 2017 10:00:00 AM
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Four Rules From the Music Industry to Make Your Segmentation a Smash Hit

Chart-topping audience segmentation tips from  Yeezy and T-Swizzle Believe it or not, the likes of Ariana Grande, Jay-Z, Adele and Ed Sheeran can teach us a thing or two about audience segmentation! ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement

by Chris Baldwin on Aug 15, 2017 11:09:53 AM
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Six for 60 Seconds: Segmentation Stats

Infographic: Audience segmentation explained We all know that segmentation is important, but just how much do we really know about it? Today, we’re inviting you to join us for 60 seconds of ...

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement

by Chris Baldwin on Jul 5, 2017 11:42:00 AM
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Deals vs. Rewards - What Works for Customer Engagement

What's the difference between a deal and a reward? No matter how good a product or service might be, consumers are increasingly smart, savvy, and eager to find a bargain – so brands really do have to ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement

by Chris Baldwin on Jun 15, 2017 2:00:00 PM
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How Switched-On Energy Suppliers Will React to Big Changes in Utilities Legislation

Technology is changing how consumers manage their utilities With new technology going mainstream, and big changes in regulation transforming the way utilities contracts are managed, companies have ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement

by Chris Baldwin on May 25, 2017 12:00:00 AM
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Marketing That Matters: Mobile Payments go Mainstream

Can mobile payments drive consumer engagement? Mobile payments have undoubtedly emerged as one of the most intriguing technologies to penetrate the marketing world…but how can they help drive ...

Posted in Consumer Promotions and Loyalty, Experiential Marketing, Consumer Engagement

by Chris Baldwin on May 11, 2017 12:00:00 AM
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Re-energising Membership/Subscription Services with Experiential Incentives

Hint: You need an effective consumer loyalty rewards programme Motivating purchase is one thing. But what if your business relies on long term commitment from consumers – what do effective consumer ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Gifts and Rewards, Consumer Engagement

by Chris Baldwin on May 1, 2017 12:00:00 AM
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Going Mobile: How Smartphones are Changing the Way Brand Loyalty Works

Consumer loyalty is changing because of mobile Businesses can no longer afford to be having speculative conversations about mobile. Do we need to be worrying about it? Is it worth targeting users on ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement, Loyalty Platforms

by Chris Baldwin on Apr 20, 2017 2:00:00 PM
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What 3D Printing Means for the Future of Promotional Marketing Technology

There's a digital revolution taking place. A revolution that means big things for the future of promotional marketing, and the tools we use to make it happen.

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Apr 11, 2017 12:00:00 AM
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