Topic : Consumer Promotions

Why getting consumers involved in promotions creates impact

It's time to truly empower our audiences. It's no longer about completing tiebreakers or spotting the ball - brands have to become more innovative in how they engage people.

Posted in Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Oct 2, 2017 1:00:00 PM
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The UK's first Brand Loyalty Index

Samsung, Apple and Marmite triumph in the brand loyalty index. But who else made the top 50? We’re thrilled to launch the UK’s first Brand Loyalty Index, looking at how loyal people really are ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Customer Loyalty, Prizes, Gifts and Rewards, Brand Promotions, Consumer Engagement, Loyalty Platforms

by Chris Baldwin on Oct 2, 2017 9:00:00 AM
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Why personalisation makes for powerful promotional marketing

personalised marketing doesn't limit the size and impact of a promotion. think bigger. much bigger. In fact, it's a proven winner, and something that your consumers are after at every touchpoint. So ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 27, 2017 10:00:00 AM
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How food brands are using experiential rewards to boost sales

Make way for experiential rewards. It's time to put the fluffy tigers to the side.  In June 2017, children’s biscuit brand, Barny launched a new on-pack promotion offering consumers the chance to win ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 25, 2017 10:00:00 AM
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How call centres can drive customer loyalty in a changing world

Investing in customer retention is a no-brainer for any company, and fostering loyalty holds the key…. When it's widely acknowledged that repeat customers are more valuable than new, and repeat ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 20, 2017 9:00:00 AM
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Leveraging digital to spark engagement and get bums on seats

Brands can drive some serious sales revenue by working with producers and movie theaters... Promotional marketing forays that bring together brands, producers and movie theaters are common practice ...

Posted in Cinema Benefits, Consumer Promotions and Loyalty, Consumer Promotions, Film Promotions, Cinema Tickets, Cinema Rewards, Promotional Ideas, Cinema and Film

by Chris Baldwin on Sep 18, 2017 9:00:00 AM
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How to Boost Your Next Campaign with Clever Communications

Time to level up your campaign comms We all want to exceed expectations and deliver a valuable return on investment, but anyone can easily forget the basic ingredients of a successful campaign ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Promotional Mechanics, Promotional Risk Management, Prize and Winner Management

by Chris Baldwin on Aug 15, 2017 11:41:51 AM
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How To Choose The Right Promotion Mechanic For Your Audience

Which promotion mechanic makes for smiles all round? No matter what new technological invention, or innovation in promotion, the challenge of standing out in a crowded marketplace remains. Brands ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Promotional Mechanics

by Chris Baldwin on Jul 31, 2017 2:04:00 PM
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How Digital has Transformed Gamification in the Sales Promotion Space

It's time to PLAY the game Engagement. It’s the holy grail that every self-respecting brand seeks. A cereal brand doesn’t just want shoppers to pick its product off the shelf, consume it and not give ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Prizes, Brand Promotions, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Jul 27, 2017 9:48:06 AM
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Ten Key Innovations in Cinema - and Why They Bring New Possibilities For Brands

Cinema is constantly changing, and that's good news for brands With total UK cinema admissions up 10% year on year, and cinema ad revenues up by 21% in the first half of 2015, compared to the same ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Cinema and Film

by Chris Baldwin on Jul 27, 2017 9:14:33 AM
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