Topic : Consumer Promotions

The Negatives Of Using Social For Your Brand Promotions

For brands looking to take their consumer engagement into the stratosphere, social media platforms offer a goldmine of opportunities for savvy marketers. As we discovered in part 1 of this blog, there are some fabulous benefits to being on social.  Increased consumer engagement, brand loyalty, improved SEO page rankings and ultimately, increased conversions are all just some of the riches that await the brands who wield the power of social to its fullest potential. But if you think it all ...

Posted in Promotional campaign, Promotional activities, Sales promotion, Sales Incentives, Brand loyalty, Brand Awareness, Brand Promotions, Digital Marketing, Marketing ideas, Engage consumers, Customer engagement, Promotional Ideas, Consumer Promotions, Channel Incentives

by Chris Baldwin on Nov 14, 2018 1:44:05 PM
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The 6 Key Benefits of Using Social With Your Brand Promotions

Regardless of whether you love or hate social media, it’s pretty hard to imagine a world without it. Of the 7.5 billion people on the planet right now, it’s estimated that around 3 billion of them – ...

Posted in Promotional campaign, Promotional activities, Sales promotion, Sales Incentives, Brand loyalty, Brand Awareness, Brand Promotions, Digital Marketing, Marketing ideas, Engage consumers, Customer engagement, Promotional Ideas, Consumer Promotions, Channel Incentives

by Chris Baldwin on Nov 12, 2018 11:13:23 AM
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Why The Road Less Travelled Is Best For Your Next Travel Promotion

Travel promotions can help you engage consumers by putting unusual and unexpected experiences at the heart of your campaigns to achieve maximum stand out. Problem is, where to go first?

Posted in Travel Promotions, Behaviour change, Prize incentives, Promotional Ideas, Promotional campaign, Customer engagement, Consumer Promotions, Bespoke Travel, Marketing ideas, Engage consumers, Attract customers

by Chris Baldwin on Sep 10, 2018 4:23:46 PM
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Why Brands Need to be All Over Facebook

If we're not on it, we're talking about it. If it was a country, it would be bigger than China. From acquiring WhatsApp, Instagram and Messenger to driving growth through mobile advertising, Facebook ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement

by Chris Baldwin on Dec 1, 2017 11:39:00 AM
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10 Steps to Running a Successful Consumer Promotion

10 Promotional Best Practices that will put you on the road to an awesome campaign The crossover between physical and digital promotional marketing techniques has unsettled the traditional buyer’s ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotional Mechanics, Customer Loyalty, Unique Experiences

by Chris Baldwin on Nov 29, 2017 2:00:00 PM
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Consumer Promotions Survey: Five Key Findings at a Glance

How do you reach those savvy consumers? The Savvy Cynics consumer report brought to light some of the biggest factors shaping how – when it comes to promotions – people think and act on the path to ...

Posted in Consumer Promotions and Loyalty, Consumer Engagement, Consumer Promotions, Brand Promotions, Promotional Mechanics

by Chris Baldwin on Nov 11, 2017 2:40:00 PM
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Shoppers are wise, but is your brand keeping up?

are brands keeping up with the ever-changing demands of their shoppers? With the rise of new entrants like Aldi and Lidl, the times are a changing for the the big four. Read on to discover how they ...

Posted in Promotions, Consumer Engagement, Consumer Promotions, FMCG, Supermarkets

by Chris Baldwin on Nov 6, 2017 8:00:00 AM
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Make yourself heard with Amazon Echo and voice activated tech

Siri, Alexa, Cortana, Bixby and Co. Say hello to  the age of voice tech. As a nation, we’re talking less. Yet voice technology is on the rise. But what could this mean for your brand? We explore the ...

Posted in Promotions, Consumer Engagement, Consumer Promotions, Marketing technology

by Chris Baldwin on Nov 2, 2017 9:00:00 AM
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How Brands Can Overcome Data Privacy Concerns on Social Media

Encourage trust in your brand on social media With 1.65 billion users on Facebook alone (Social Media Today) – that’s over a fifth of the world’s population – it’s no wonder social channels, and ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Brand Promotions

by Chris Baldwin on Oct 26, 2017 10:20:00 AM
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Why getting consumers involved in promotions creates impact

It's time to truly empower our audiences. It's no longer about completing tiebreakers or spotting the ball - brands have to become more innovative in how they engage people.

Posted in Promotions, Consumer Engagement, Consumer Promotions

by Chris Baldwin on Oct 2, 2017 1:00:00 PM
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