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How to Boost Your Next Campaign with Clever Communications

Time to level up your campaign comms We all want to exceed expectations and deliver a valuable return on investment, but anyone can easily forget the basic ingredients of a successful campaign sometimes!

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Promotional Mechanics, Promotional Risk Management, Prize and Winner Management

by Chris Baldwin on Aug 15, 2017 11:41:51 AM
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Four Rules From the Music Industry to Make Your Segmentation a Smash Hit

Chart-topping audience segmentation tips from  Yeezy and T-Swizzle Believe it or not, the likes of Ariana Grande, Jay-Z, Adele and Ed Sheeran can teach us a thing or two about audience segmentation! ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement

by Chris Baldwin on Aug 15, 2017 11:09:53 AM
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How To Choose The Right Promotion Mechanic For Your Audience

Which promotion mechanic makes for smiles all round? No matter what new technological invention, or innovation in promotion, the challenge of standing out in a crowded marketplace remains. Brands ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Promotional Mechanics

by Chris Baldwin on Jul 31, 2017 2:04:00 PM
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Audience Segmentation: The What, Why and How

Understanding your audience for better communication and engagement Be honest – how well do you know your target audience, or what effective audience segmentation looks like? Unless you sell a ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty

by Chris Baldwin on Jul 31, 2017 2:00:00 PM
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How Digital has Transformed Gamification in the Sales Promotion Space

It's time to start playing the game Engagement. It’s the holy grail that every self-respecting brand seeks. A cereal brand doesn’t just want shoppers to pick its product off the shelf, consume it and ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Prizes, Brand Promotions, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Jul 27, 2017 9:48:06 AM
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Ten Key Innovations in Cinema - and Why They Bring New Possibilities For Brands

Cinema is constantly changing, and that's good news for brands With total UK cinema admissions up 10% year on year, and cinema ad revenues up by 21% in the first half of 2015, compared to the same ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Cinema and Film

by Chris Baldwin on Jul 27, 2017 9:14:33 AM
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Three Jumbo Travel Promotion Trends That Dominated In 2016

Wow your audience with a travel promotion to remember Big name brands continue to turn to travel as a means to amplify their marketing efforts, an understandable reality given the travel promotion ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Brand Promotions, Promotional Ideas

by Chris Baldwin on Jul 20, 2017 12:03:00 PM
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Travel Trends for 2017

What brands need to know for successful travel promotions We reveal all as we take a look at the travel trends dominating 2017 and beyond…

Posted in Consumer Promotions and Loyalty, Travel Promotions, Unique Experiences

by Chris Baldwin on Jul 17, 2017 3:00:00 PM
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The Effect of Physical Location on Customer Retention

How far will people go for loyalty? As technological advances turn us all into customers of the world market, there’s a counter-culture emerging among people craving a return to the personal approach.

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

by Chris Baldwin on Jul 12, 2017 2:01:00 PM
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UK Cinema Trends for 2017

Popcorn and plot twists: What we learned from Mintel’s cinema report In 2015, a bumper year in British cinema grabbed global attention.

Posted in Cinema Benefits, Consumer Promotions and Loyalty, Consumer Promotions, Film Promotions, Cinema Tickets, Cinema Rewards, Cinema and Film

by Chris Baldwin on Jun 26, 2017 2:00:00 PM
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