Topic : Customer Loyalty

Why Cinema is Leading the Way in Experiential Marketing

Everybody loves an experience, so make cinema promotions your next go-to marketing activity and become a part of the action.  HERE’S HOW…

Posted in Customer Loyalty, Film Promotions, Brand Promotions, People Engagement, Engagement Solutions, Attract customers, Customer engagement, Brand loyalty, Engage consumers, Marketing ideas, Marketing Mix

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10 Steps to Running a Successful Consumer Promotion

10 Promotional Best Practices that will put you on the road to an awesome campaign The crossover between physical and digital promotional marketing techniques has unsettled the traditional buyer’s ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Customer Loyalty, Consumer Engagement, Promotional Mechanics, Unique Experiences

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Tech is top of the pops

TECH RULES We’re a nation of tech lovers. So, it’s no surprise to see technology brands dominating the UK’s first Brand Loyalty Index. Yes, they’re big winners, but feeling loyal and behaving loyal ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Gifts and Rewards, Brand Promotions, Promotional Ideas, Promotions, Promotional Gift Cards, Vouchers and E-codes, Supermarkets, technology

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The UK's first Brand Loyalty Index

Samsung, Apple and Marmite triumph in the brand loyalty index. But who else made the top 50? We’re thrilled to launch the UK’s first Brand Loyalty Index, looking at how loyal people really are ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Customer Loyalty, Prizes, Gifts and Rewards, Brand Promotions, Consumer Engagement, Loyalty Platforms

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How far will people go for a good deal?

Customer effort can be a big barrier to sales and promotions – but some consumers might surprise you! Getting people to engage with a promotion, loyalty offer, or great deal can be difficult. People ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement, data security

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Are paper vouchers and loyalty cards a thing of the past?

Consumers love a bargain, and respond to feeling valued as customers. It's why discount vouchers and loyalty schemes have long played a key part in retailers’ strategies, even as technology continues ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement, Loyalty Platforms

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Four Rules From the Music Industry to Make Your Segmentation a Smash Hit

Chart-topping audience segmentation tips from  Yeezy and T-Swizzle Believe it or not, the likes of Ariana Grande, Jay-Z, Adele and Ed Sheeran can teach us a thing or two about audience segmentation! ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement

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Audience Segmentation: The What, Why and How

Understanding your audience for better communication and engagement Be honest – how well do you know your target audience, or what effective audience segmentation looks like? Unless you sell a ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty

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The Effect of Physical Location on Customer Retention

How far will people go for loyalty? As technological advances turn us all into customers of the world market, there’s a counter-culture emerging among people craving a return to the personal approach.

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

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Deals vs. Rewards - What Works for Customer Engagement

What's the difference between a deal and a reward? No matter how good a product or service might be, consumers are increasingly smart, savvy, and eager to find a bargain – so brands really do have to ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement

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