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Four Rules From the Music Industry to Make Your Segmentation a Smash Hit

Chart-topping audience segmentation tips from  Yeezy and T-Swizzle Believe it or not, the likes of Ariana Grande, Jay-Z, Adele and Ed Sheeran can teach us a thing or two about audience segmentation! Having sold billions of albums combined, they’re music icons, and their people have mastered the art of segmentation. So let’s see what we can glean from the music industry to make sure we’re producing segmentation smash hits.

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement

by Chris Baldwin on Aug 15, 2017 11:09:53 AM
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Audience Segmentation: The What, Why and How

Understanding your audience for better communication and engagement Be honest – how well do you know your target audience, or what effective audience segmentation looks like? Unless you sell a ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty

by Chris Baldwin on Jul 31, 2017 2:00:00 PM
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The Effect of Physical Location on Customer Retention

How far will people go for loyalty? As technological advances turn us all into customers of the world market, there’s a counter-culture emerging among people craving a return to the personal approach.

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

by Chris Baldwin on Jul 12, 2017 2:01:00 PM
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Deals vs. Rewards - What Works for Customer Engagement

What's the difference between a deal and a reward? No matter how good a product or service might be, consumers are increasingly smart, savvy, and eager to find a bargain – so brands really do have to ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement

by Chris Baldwin on Jun 15, 2017 2:00:00 PM
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Going Mobile: How Smartphones are Changing the Way Brand Loyalty Works

Consumer loyalty is changing because of mobile Businesses can no longer afford to be having speculative conversations about mobile. Do we need to be worrying about it? Is it worth targeting users on ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement, Loyalty Platforms

by Chris Baldwin on Apr 20, 2017 2:00:00 PM
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Random Acts of Kindness: Can Brands Make Customers Feel Good?

Spreading some good vibes When was the last time you witnessed a good deed? Someone holding a door open? Someone in the office receiving a genuine compliment? Manchester City giving free tickets to ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty

by Chris Baldwin on Mar 13, 2017 1:23:00 PM
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Banking Errors

How Some Banks Can Take Their Closed User Groups For Granted Is there an industry less popular than the banks lately? Despite the essential services they provide, all we ever remember is overdraft ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty

by Chris Baldwin on Dec 16, 2016 10:31:00 AM
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If it's Low Cost, it's Low Value

WHY BRANDS CAN’T RISK RUINING REPUTATIONS FOR QUICK FIX DISCOUNTS While the story itself did little to damage Marmite sales (in fact they increased by £335,000), who can forget the post-Brexit price ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Promotional Mechanics

by Chris Baldwin on Nov 30, 2016 2:00:00 PM
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How to Drive Brand Engagement Through Your Loyalty Programme

Keeping things relevant, personal and targeted As a marketer, if you’ve taken the step to introduce a loyalty programme that both retains and rewards existing customers, and helps attract new ones, ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty

by Chris Baldwin on Oct 19, 2016 10:53:00 AM
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Why Experiences Trump Discount Codes When It Comes To Customer Recognition

What kind of loyalty reward do your customers really want? Fashion retailer Hawes & Curtis this year introduced a loyalty scheme together with a competition to win tickets for La Traviata at the ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement

by Chris Baldwin on Oct 5, 2016 12:11:00 PM
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