Topic : data security

How far will people go for a good deal?

Customer effort can be a big barrier to sales and promotions – but some consumers might surprise you! Getting people to engage with a promotion, loyalty offer, or great deal can be difficult. People have a tendency to be a bit on the lazy side at times, and will often only take action when it's convenient, or simply they don’t trust a promotion and aren’t entirely convinced there really is something in it for them.

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement, data security

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