Topic : Digital Marketing

The Negatives Of Using Social For Your Brand Promotions

For brands looking to take their consumer engagement into the stratosphere, social media platforms offer a goldmine of opportunities for savvy marketers. As we discovered in part 1 of this blog, there are some fabulous benefits to being on social.  Increased consumer engagement, brand loyalty, improved SEO page rankings and ultimately, increased conversions are all just some of the riches that await the brands who wield the power of social to its fullest potential. But if you think it all ...

Posted in Consumer Promotions, Sales Incentives, Channel Incentives, Brand Promotions, Promotional Ideas, Brand Awareness, Sales promotion, Customer engagement, Brand loyalty, Engage consumers, Promotional activities, Marketing ideas, Promotional campaign, Digital Marketing

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The 6 Key Benefits of Using Social With Your Brand Promotions

Regardless of whether you love or hate social media, it’s pretty hard to imagine a world without it. Of the 7.5 billion people on the planet right now, it’s estimated that around 3 billion of them – ...

Posted in Consumer Promotions, Sales Incentives, Channel Incentives, Brand Promotions, Promotional Ideas, Brand Awareness, Sales promotion, Customer engagement, Brand loyalty, Engage consumers, Promotional activities, Marketing ideas, Promotional campaign, Digital Marketing

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How Digital has Transformed Gamification in the Sales Promotion Space

It's time to PLAY the game Engagement. It’s the holy grail that every self-respecting brand seeks. A cereal brand doesn’t just want shoppers to pick its product off the shelf, consume it and not give ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Prizes, Brand Promotions, Promotional Ideas, Promotional Mechanics, Digital Marketing

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