Topic : FMCG

Shoppers are wise, but is your brand keeping up?

are brands keeping up with the ever-changing demands of their shoppers? With the rise of new entrants like Aldi and Lidl, the times are a changing for the the big four. Read on to discover how they can protect their brand equity and get back their share of the purse.

Posted in Consumer Promotions, Consumer Engagement, Promotions, FMCG, Supermarkets

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