Topic : Loyalty Platforms

The UK's first Brand Loyalty Index

Samsung, Apple and Marmite triumph in the brand loyalty index. But who else made the top 50? We’re thrilled to launch the UK’s first Brand Loyalty Index, looking at how loyal people really are towards brands and why – with some surprising results! The research, conducted by Atomik, surveyed 7,000 consumers on hundreds of household name brands and identified the 5 most popular industries:

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Customer Loyalty, Prizes, Gifts and Rewards, Brand Promotions, Consumer Engagement, Loyalty Platforms

by Chris Baldwin on Oct 2, 2017 9:00:00 AM
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Are paper vouchers and loyalty cards a thing of the past?

Consumers love a bargain, and respond to feeling valued as customers. It's why discount vouchers and loyalty schemes have long played a key part in retailers’ strategies, even as technology continues ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement, Loyalty Platforms

by Chris Baldwin on Sep 13, 2017 10:00:00 AM
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The Effect of Physical Location on Customer Retention

How far will people go for loyalty? As technological advances turn us all into customers of the world market, there’s a counter-culture emerging among people craving a return to the personal approach.

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

by Chris Baldwin on Jul 12, 2017 2:01:00 PM
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Going Mobile: How Smartphones are Changing the Way Brand Loyalty Works

Consumer loyalty is changing because of mobile Businesses can no longer afford to be having speculative conversations about mobile. Do we need to be worrying about it? Is it worth targeting users on ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement, Loyalty Platforms

by Chris Baldwin on Apr 20, 2017 2:00:00 PM
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What Can You Learn from O2 and Virgin's Customer Loyalty Platforms

Lessons from Two of the UK's biggest loyalty schemes... O2 Priority Moments has been one of the UK's most successful loyalty schemes for a while now, and Virgin Red is out to take its crown. What can ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

by Chris Baldwin on Aug 3, 2016 2:00:00 PM
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The Ultimate Cheat Sheet for Setting Up a Successful Loyalty Programme

How to launch a loyalty programme Marketers are a busy bunch. And if you’re responsible for customer retention, the last thing you need is a loyalty programme that doesn’t perform. It needs to ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

by Chris Baldwin on Jul 13, 2016 3:13:00 PM
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The How, What and Why: Customer Expectations of Loyalty Programmes

Are you giving your customers a loyalty programme they'll use? In a time when customers are on a constant hunt for both quality and value — loyalty programmes are still very much alive and well. 83% ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

by Chris Baldwin on Mar 16, 2016 11:44:00 AM
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Why the Boots Advantage Card Works So Well

Learn a few tips from one of the finest loyalty cards around The UK’s leading chemist, Boots, launched their Advantage Card in 1997. This loyalty card was, and still is, one of the most generous ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

by Chris Baldwin on Mar 1, 2016 9:00:00 AM
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