Topic : Loyalty Platforms

What Makes Your Consumers Come Back For More?

Consumer loyalty isn’t just down to how good your product or service is. You might be getting glowing reviews of how your service is second to none or how your products are the God’s gift to the market, but customers are savvy. They’ll have done their research and will be armed with all the facts and figures needed to make an informed decision.

Posted in Prepaid Cards, Consumer Promotions, Brand Promotions, Loyalty Platforms, Brand Awareness, Customer engagement, Brand loyalty, Engage consumers, Customer loyalty programmes, Marketing ideas, Pre-paid credit cards, Gift Cards, Vouchers, Reward Strategy

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The UK's first Brand Loyalty Index

Samsung, Apple and Marmite triumph in the brand loyalty index. But who else made the top 50? We’re thrilled to launch the UK’s first Brand Loyalty Index, looking at how loyal people really are ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Customer Loyalty, Prizes, Gifts and Rewards, Brand Promotions, Consumer Engagement, Loyalty Platforms

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Are paper vouchers and loyalty cards a thing of the past?

Consumers love a bargain, and respond to feeling valued as customers. It's why discount vouchers and loyalty schemes have long played a key part in retailers’ strategies, even as technology continues ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement, Loyalty Platforms

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The Effect of Physical Location on Customer Retention

How far will people go for loyalty? As technological advances turn us all into customers of the world market, there’s a counter-culture emerging among people craving a return to the personal approach.

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

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Going Mobile: How Smartphones are Changing the Way Brand Loyalty Works

Consumer loyalty is changing because of mobile Businesses can no longer afford to be having speculative conversations about mobile. Do we need to be worrying about it? Is it worth targeting users on ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Consumer Engagement, Loyalty Platforms

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What Can You Learn from O2 and Virgin's Customer Loyalty Platforms

Lessons from Two of the UK's biggest loyalty schemes... O2 Priority Moments has been one of the UK's most successful loyalty schemes for a while now, and Virgin Red is out to take its crown. What can ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

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The Ultimate Cheat Sheet for Setting Up a Successful Loyalty Programme

How to launch a consumer loyalty programme Marketers are a busy bunch. And if you’re responsible for customer retention, the last thing you need is a loyalty programme that doesn’t perform. It needs ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms, Attract customers, Customer engagement, Brand loyalty, Customer retention, Customer loyalty programmes

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The How, What and Why: Customer Expectations of Loyalty Programmes

Are you giving your customers a loyalty programme they'll use? In a time when customers are on a constant hunt for both quality and value — loyalty programmes are still very much alive and well. 83% ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

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Why the Boots Advantage Card Works So Well

Learn a few tips from one of the finest loyalty cards around The UK’s leading chemist, Boots, launched their Advantage Card in 1997. This loyalty card was, and still is, one of the most generous ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Loyalty Platforms

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