Topic : Prizes

The UK's first Brand Loyalty Index

Samsung, Apple and Marmite triumph in the brand loyalty index. But who else made the top 50? We’re thrilled to launch the UK’s first Brand Loyalty Index, looking at how loyal people really are towards brands and why – with some surprising results! The research, conducted by Atomik, surveyed 7,000 consumers on hundreds of household name brands and identified the 5 most popular industries (and boy do they know how to drive consumer loyalty):

Posted in Customer Loyalty, Consumer Promotions and Loyalty, Loyalty Platforms, Consumer Promotions, Consumer Engagement, Brand Promotions, Gifts and Rewards, Prizes

by Chris Baldwin on Oct 2, 2017 9:00:00 AM
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How Digital has Transformed Gamification in the Sales Promotion Space

It's time to PLAY the game Engagement. It’s the holy grail that every self-respecting brand seeks. A cereal brand doesn’t just want shoppers to pick its product off the shelf, consume it and not give ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Promotional Mechanics, Brand Promotions, Promotional Ideas, Prizes, Digital Marketing

by Chris Baldwin on Jul 27, 2017 9:48:06 AM
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Choosing the Right Sales Promotion Mechanic for Your Next Campaign

With so many to choose from, what do you pick? There are many variables to consider when developing an effective sales promotion campaign. How can you achieve your business goals while ensuring that ...

Posted in Consumer Promotions and Loyalty, Promotional Mechanics, Prize and Winner Management, Prizes, Promotional Risk Management

by Chris Baldwin on Nov 4, 2015 2:00:00 PM
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How to Plan Promotional Campaigns for Easter

There's some egg-cellent opportunities to be had! While the bells for Christmas haven’t quite rung yet, and are in fact still a good few months away, it’s time to start planning promotions beyond ...

Posted in Consumer Promotions and Loyalty, Consumer Engagement, Consumer Promotions, Brand Promotions, Promotional Ideas, Prizes

by Chris Baldwin on Sep 25, 2015 2:00:00 PM
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