Topic : Promotional Gift Cards, Vouchers and E-codes

A new era for brand loyalty?

Let's get the conversation started When a brand pays attention to its customers, it can make people sit up and think “Yes! This company is really listening to me!” A reaction that can lead to a massive boost in brand loyalty – or backfire heartily. Either way, it’s definitely a conversation starter…

Posted in Consumer Promotions and Loyalty, Promotional Ideas, Promotional Gift Cards, Vouchers and E-codes

by Chris Baldwin on Nov 14, 2017 10:17:29 AM
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Tech is top of the pops

TECH RULES We’re a nation of tech lovers. So, it’s no surprise to see technology brands dominating the UK’s first Brand Loyalty Index. Yes, they’re big winners, but feeling loyal and behaving loyal ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Gifts and Rewards, Brand Promotions, Promotional Ideas, Promotions, Promotional Gift Cards, Vouchers and E-codes, Supermarkets, technology

by Chris Baldwin on Oct 20, 2017 3:32:24 PM
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Why Brands Need to Wake Up to Shopper Marketing

An intelligent approach to shopper behaviour  Three of the big advertising agencies have launched shopper marketing divisions over the last year. One of those is M&C Saatchi, whose dedicated shopper ...

Posted in Consumer Promotions and Loyalty, Promotional Ideas, Promotional Mechanics, Promotional Gift Cards, Vouchers and E-codes

by Chris Baldwin on Apr 22, 2016 4:00:00 PM
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