Topic : Promotional Ideas

A new era for brand loyalty?

Let's get the conversation started When a brand pays attention to its customers, it can make people sit up and think “Yes! This company is really listening to me!” A reaction that can lead to a massive boost in brand loyalty – or backfire heartily. Either way, it’s definitely a conversation starter…

Posted in Consumer Promotions and Loyalty, Promotional Ideas, Promotional Gift Cards, Vouchers and E-codes

by Chris Baldwin on Nov 14, 2017 10:17:29 AM
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Tech is top of the pops

TECH RULES We’re a nation of tech lovers. So, it’s no surprise to see technology brands dominating the UK’s first Brand Loyalty Index. Yes, they’re big winners, but feeling loyal and behaving loyal ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Gifts and Rewards, Brand Promotions, Promotional Ideas, Promotions, Promotional Gift Cards, Vouchers and E-codes, Supermarkets, technology

by Chris Baldwin on Oct 20, 2017 3:32:24 PM
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Leveraging digital to spark engagement and get bums on seats

Brands can drive some serious sales revenue by working with producers and movie theaters... Promotional marketing forays that bring together brands, producers and movie theaters are common practice ...

Posted in Cinema Benefits, Consumer Promotions and Loyalty, Consumer Promotions, Film Promotions, Cinema Tickets, Cinema Rewards, Promotional Ideas, Cinema and Film

by Chris Baldwin on Sep 18, 2017 9:00:00 AM
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How Digital has Transformed Gamification in the Sales Promotion Space

It's time to PLAY the game Engagement. It’s the holy grail that every self-respecting brand seeks. A cereal brand doesn’t just want shoppers to pick its product off the shelf, consume it and not give ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Prizes, Brand Promotions, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Jul 27, 2017 9:48:06 AM
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Three Jumbo Travel Promotion Trends That Dominated In 2016

Wow your audience with a travel promotion to remember Big name brands continue to turn to travel as a means to amplify their marketing efforts, an understandable reality given the travel promotion ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Brand Promotions, Promotional Ideas

by Chris Baldwin on Jul 20, 2017 12:03:00 PM
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Is 3D printing the future of promotional marketing?

There's a digital revolution taking place. A revolution that means big things for the future of promotional marketing, and the tools we use to make it happen.

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Apr 11, 2017 12:00:00 AM
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What is Personalised Marketing Beacon Technology?

Big opportunities for brands both large and small Did you know that, according to an IAB survey, 66% of marketers said that location-based, personalised advertising was the "most exciting" mobile ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Mar 9, 2017 2:00:00 PM
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Supercharge Your Travel Promotion with Spectacular Sporting Experiences

Bring the wow factor When it comes to dreaming up a big idea for a travel promotion, it’s all about making the unimaginable, imaginable. Looking beyond the usual destinations — and unearthing those ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Brand Promotions, Promotional Ideas

by Chris Baldwin on Sep 1, 2016 2:25:00 PM
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10 Dos and Don'ts for a Successful Festival-Themed Promotion

Our golden rules for being the best at fests Summer means festival season! From niche local affairs to international events, summer festivals have a broad appeal. In the UK alone, the festival ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Travel Promotions, Promotional Ideas, Unique Experiences

by Chris Baldwin on Jun 23, 2016 3:00:00 PM
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Why Brands Need to Wake Up to Shopper Marketing

An intelligent approach to shopper behaviour  Three of the big advertising agencies have launched shopper marketing divisions over the last year. One of those is M&C Saatchi, whose dedicated shopper ...

Posted in Consumer Promotions and Loyalty, Promotional Ideas, Promotional Mechanics, Promotional Gift Cards, Vouchers and E-codes

by Chris Baldwin on Apr 22, 2016 4:00:00 PM
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