Topic : Promotional Mechanics

Five Ways Cinema can Bring your Brand Promotion to Life

Let your imagination loose on the bright lights of cinema promotions.  We look at five ways your brand can dazzle, to attract and retain customers using latest Mintel Report research.

Posted in Cinema Promotions, Customer engagement, Engagement Solutions, Customer loyalty programmes, Promotional Mix, Promotional campaign, Film Promotion Ideas, Promotional Fulfilment, Promotional Mechanics, Cinema Rewards

by Paul Parry on Aug 22, 2018 3:05:07 PM
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10 Steps to Running a Successful Consumer Promotion

10 Promotional Best Practices that will put you on the road to an awesome campaign The crossover between physical and digital promotional marketing techniques has unsettled the traditional buyer’s ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotional Mechanics, Customer Loyalty, Unique Experiences

by Chris Baldwin on Nov 29, 2017 2:00:00 PM
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Consumer Promotions Survey: Five Key Findings at a Glance

How do you reach those savvy consumers? The Savvy Cynics consumer report brought to light some of the biggest factors shaping how – when it comes to promotions – people think and act on the path to ...

Posted in Consumer Promotions and Loyalty, Consumer Engagement, Consumer Promotions, Brand Promotions, Promotional Mechanics

by Chris Baldwin on Nov 11, 2017 2:40:00 PM
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Four Trends in Consumer Behaviour: 2016-2017

What makes your consumers tick? Understanding consumer behaviour is the key to business success. A knowledge of what makes your audience tick answers some of the big questions your brand has when ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Promotional Mechanics, Consumer Engagement

by Chris Baldwin on Aug 24, 2017 3:03:00 PM
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How to Boost Your Next Campaign with Clever Communications

Time to level up your campaign comms We all want to exceed expectations and deliver a valuable return on investment, but anyone can easily forget the basic ingredients of a successful campaign ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Promotional Risk Management, Promotional Mechanics, Prize and Winner Management

by Chris Baldwin on Aug 15, 2017 11:41:51 AM
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How To Choose The Right Promotion Mechanic For Your Audience

Which promotion mechanic makes for smiles all round? No matter what new technological invention, or innovation in promotion, the challenge of standing out in a crowded marketplace remains. Brands ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Promotional Mechanics, Brand Promotions

by Chris Baldwin on Jul 31, 2017 2:04:00 PM
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How Digital has Transformed Gamification in the Sales Promotion Space

It's time to PLAY the game Engagement. It’s the holy grail that every self-respecting brand seeks. A cereal brand doesn’t just want shoppers to pick its product off the shelf, consume it and not give ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Promotional Mechanics, Brand Promotions, Promotional Ideas, Prizes, Digital Marketing

by Chris Baldwin on Jul 27, 2017 9:48:06 AM
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Is 3D printing the future of promotional marketing?

There's a digital revolution taking place. A revolution that means big things for the future of promotional marketing, and the tools we use to make it happen.

Posted in Consumer Promotions and Loyalty, Brand Promotions, Promotional Mechanics, Promotional Ideas, Consumer Engagement

by Chris Baldwin on Apr 11, 2017 12:00:00 AM
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What is Personalised Marketing Beacon Technology?

Big opportunities for brands both large and small Did you know that, according to an IAB survey, 66% of marketers said that location-based, personalised advertising was the "most exciting" mobile ...

Posted in Consumer Promotions and Loyalty, Brand Promotions, Promotional Mechanics, Consumer Engagement, Consumer Promotions, Promotional Ideas

by Chris Baldwin on Mar 9, 2017 2:00:00 PM
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If it's Low Cost, it's Low Value

WHY BRANDS CAN’T RISK RUINING REPUTATIONS FOR QUICK FIX DISCOUNTS While the story itself did little to damage Marmite sales (in fact they increased by £335,000), who can forget the post-Brexit price ...

Posted in Consumer Promotions and Loyalty, Promotional Mechanics, Customer Loyalty

by Chris Baldwin on Nov 30, 2016 2:00:00 PM
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