Topic : Promotional Mechanics

How to Boost Your Next Campaign with Clever Communications

Time to level up your campaign comms We all want to exceed expectations and deliver a valuable return on investment, but anyone can easily forget the basic ingredients of a successful campaign sometimes!

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Promotional Mechanics, Promotional Risk Management, Prize and Winner Management

by Chris Baldwin on Aug 15, 2017 11:41:51 AM
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How To Choose The Right Promotion Mechanic For Your Audience

Which promotion mechanic makes for smiles all round? No matter what new technological invention, or innovation in promotion, the challenge of standing out in a crowded marketplace remains. Brands ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Promotional Mechanics

by Chris Baldwin on Jul 31, 2017 2:04:00 PM
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How Digital has Transformed Gamification in the Sales Promotion Space

It's time to PLAY the game Engagement. It’s the holy grail that every self-respecting brand seeks. A cereal brand doesn’t just want shoppers to pick its product off the shelf, consume it and not give ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Prizes, Brand Promotions, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Jul 27, 2017 9:48:06 AM
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What 3D Printing Means for the Future of Promotional Marketing Technology

There's a digital revolution taking place. A revolution that means big things for the future of promotional marketing, and the tools we use to make it happen.

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Apr 11, 2017 12:00:00 AM
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What is Personalised Marketing Beacon Technology?

Big opportunities for brands both large and small Did you know that, according to an IAB survey, 66% of marketers said that location-based, personalised advertising was the "most exciting" mobile ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Ideas, Promotional Mechanics

by Chris Baldwin on Mar 9, 2017 2:00:00 PM
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If it's Low Cost, it's Low Value

WHY BRANDS CAN’T RISK RUINING REPUTATIONS FOR QUICK FIX DISCOUNTS While the story itself did little to damage Marmite sales (in fact they increased by £335,000), who can forget the post-Brexit price ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Promotional Mechanics

by Chris Baldwin on Nov 30, 2016 2:00:00 PM
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Four Trends in Consumer Behaviour: 2016-2017

What makes your consumers tick? Understanding consumer behaviour is the key to business success. A knowledge of what makes your audience tick answers some of the big questions your brand has when ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Mechanics

by Chris Baldwin on Aug 16, 2016 3:03:00 PM
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Four Ways You Can Influence Consumer Behaviour With Your Next Promotion

Drive consumer motivation by knowing your audience You’ve done your research and have pinpointed your customers’ needs, but just how much do you know about what’s driving their decision making – and ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Mechanics

by Chris Baldwin on Jul 28, 2016 2:05:00 PM
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10 Steps to Running a Successful Consumer Promotion

10 Promotional Best Practices that will put you on the road to an awesome campaign The crossover between physical and digital promotional marketing techniques has unsettled the traditional buyer’s ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Customer Loyalty, Consumer Engagement, Promotional Mechanics, Unique Experiences

by Chris Baldwin on Jun 1, 2016 2:00:00 PM
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Consumer Promotions Survey: Five Key Findings at a Glance

How do you reach those savvy consumers? The Savvy Cynics consumer report brought to light some of the biggest factors shaping how – when it comes to promotions – people think and act on the path to ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement, Promotional Mechanics

by Chris Baldwin on May 3, 2016 2:40:00 PM
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