Topic : Promotional Risk Management

How to Boost Your Next Campaign with Clever Communications

Time to level up your campaign comms We all want to exceed expectations and deliver a valuable return on investment, but anyone can easily forget the basic ingredients of a successful campaign sometimes!

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Promotional Mechanics, Promotional Risk Management, Prize and Winner Management

by Chris Baldwin on Aug 15, 2017 11:41:51 AM
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Why Redemption Rates Hold the Secret to ROI

Why Understanding Redemption is Key to Success In 1992, Hoover famously promised free airline tickets to customers buying more than £100 worth of its products. Unfortunately, the company had not ...

Posted in Consumer Promotions and Loyalty, Brand Promotions, Promotional Mechanics, Promotional Risk Management

by Chris Baldwin on Jan 26, 2016 3:06:00 PM
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Choosing the Right Sales Promotion Mechanic for Your Next Campaign

With so many to choose from, what do you pick? There are many variables to consider when developing an effective sales promotion campaign. How can you achieve your business goals while ensuring that ...

Posted in Consumer Promotions and Loyalty, Prizes, Promotional Mechanics, Promotional Risk Management, Prize and Winner Management

by Chris Baldwin on Nov 4, 2015 2:00:00 PM
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How to Plan the Perfect Sales Promotion Campaign

Top tips for a campaign that goes off without a hitch Planning a solid sales promotion campaign can help a brand meet the objectives they have set on time, and on budget. It also allows an agency and ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotional Risk Management

by Chris Baldwin on Aug 20, 2015 2:00:00 PM
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When Sales Promotions Go Bad

Rookie mistakes and famous errors to avoid Promotional blunders have cost companies their reputation, but every year brands will spend billions creating promotional schemes that they hope will entice ...

Posted in Consumer Promotions and Loyalty, Promotional Risk Management, Prize and Winner Management

by Chris Baldwin on Jun 2, 2015 2:00:00 PM
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