Topic : Promotions

Should your next promotion be on Instagram?

Instagram is going places. Shouldn’t you be using it for your next brand promotion?  The benefits of Instagram are endless. You can use it to post, view and share just about anything. From gorgeous product placement that tugs on the wallet strings, to teaser shots of exciting new product launches for enticing early adopters, the photo sharing platform is a marketer’s dream – if you know where the opportunities lie.

Posted in Consumer Promotions and Loyalty, Promotions

by Chris Baldwin on Feb 8, 2018 2:15:49 PM
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Luxury marketing and the great digital challenge?

We look at what luxury brands need to do to stay relevant in today’s digital world. As consumers tighten their belts, you’d be forgiven for thinking that the only brands who can put their feet up are ...

Posted in Consumer Promotions and Loyalty, Promotions

by Chris Baldwin on Feb 5, 2018 2:51:40 PM
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Shoppers are wise, but is your brand keeping up?

are brands keeping up with the ever-changing demands of their shoppers? With the rise of new entrants like Aldi and Lidl, the times are a changing for the the big four. Read on to discover how they ...

Posted in Promotions, Consumer Engagement, Consumer Promotions, FMCG, Supermarkets

by Chris Baldwin on Nov 6, 2017 8:00:00 AM
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Make yourself heard with Amazon Echo and voice activated tech

Siri, Alexa, Cortana, Bixby and Co. Say hello to  the age of voice tech. As a nation, we’re talking less. Yet voice technology is on the rise. But what could this mean for your brand? We explore the ...

Posted in Promotions, Consumer Engagement, Consumer Promotions, Marketing technology

by Chris Baldwin on Nov 2, 2017 9:00:00 AM
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Tech is top of the pops

TECH RULES We’re a nation of tech lovers. So, it’s no surprise to see technology brands dominating the UK’s first Brand Loyalty Index. Yes, they’re big winners, but feeling loyal and behaving loyal ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, technology, Brand Promotions, Gifts and Rewards, Promotional Gift Cards, Vouchers and E-codes, Supermarkets, Promotional Ideas, Promotions

by Chris Baldwin on Oct 20, 2017 3:32:24 PM
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Why getting consumers involved in promotions creates impact

It's time to truly empower our audiences. It's no longer about completing tiebreakers or spotting the ball - brands have to become more innovative in how they engage people.

Posted in Promotions, Consumer Engagement, Consumer Promotions

by Chris Baldwin on Oct 2, 2017 1:00:00 PM
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Why personalisation makes for powerful promotional marketing

personalised marketing doesn't limit the size and impact of a promotion. think bigger. much bigger. In fact, it's a proven winner, and something that your consumers are after at every touchpoint. So ...

Posted in Consumer Promotions and Loyalty, Promotions, Consumer Engagement, Consumer Promotions

by Chris Baldwin on Sep 27, 2017 10:00:00 AM
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How food brands are using experiential rewards to boost sales

Make way for experiential rewards. It's time to put the fluffy tigers to the side.  In June 2017, children’s biscuit brand, Barny launched a new on-pack promotion offering consumers the chance to win ...

Posted in Consumer Promotions and Loyalty, Promotions, Consumer Engagement, Consumer Promotions

by Chris Baldwin on Sep 25, 2017 10:00:00 AM
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How call centres can drive customer loyalty in a changing world

Investing in customer retention is a no-brainer for any company, and fostering loyalty holds the key…. When it's widely acknowledged that repeat customers are more valuable than new, and repeat ...

Posted in Consumer Promotions and Loyalty, Promotions, Consumer Engagement, Consumer Promotions

by Chris Baldwin on Sep 20, 2017 9:00:00 AM
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