Topic : Promotions

Shoppers are wise, but is your brand keeping up?

are brands keeping up with the ever-changing demands of their shoppers? With the rise of new entrants like Aldi and Lidl, the times are a changing for the the big four. Read on to discover how they can protect their brand equity and get back their share of the purse.

Posted in Consumer Promotions, Consumer Engagement, Promotions, FMCG, Supermarkets

by Chris Baldwin on Nov 6, 2017 8:00:00 AM
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Make yourself heard with Amazon Echo and voice activated tech

SIRI, ALEXA, CORTANA, BiXBY and Co. SAY hello to  the age of voice tech. As a nation, we’re talking less. Yet voice technology is on the rise. But what could this mean for your brand? We explore the ...

Posted in Consumer Promotions, Consumer Engagement, Promotions, Marketing technology

by Chris Baldwin on Nov 2, 2017 9:00:00 AM
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Tech is top of the pops

TECH RULES We’re a nation of tech lovers. So, it’s no surprise to see technology brands dominating the UK’s first Brand Loyalty Index. Yes, they’re big winners, but feeling loyal and behaving loyal ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Gifts and Rewards, Brand Promotions, Promotional Ideas, Promotions, Promotional Gift Cards, Vouchers and E-codes, Supermarkets, technology

by Chris Baldwin on Oct 20, 2017 3:32:24 PM
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Why getting consumers involved in promotions creates impact

It's time to truly empower our audiences. It's no longer about completing tiebreakers or spotting the ball - brands have to become more innovative in how they engage people.

Posted in Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Oct 2, 2017 1:00:00 PM
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Why personalisation makes for powerful promotional marketing

personalised marketing doesn't limit the size and impact of a promotion. think bigger. much bigger. In fact, it's a proven winner, and something that your consumers are after at every touchpoint. So ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 27, 2017 10:00:00 AM
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How food brands are using experiential rewards to boost sales

Make way for experiential rewards. It's time to put the fluffy tigers to the side.  In June 2017, children’s biscuit brand, Barny launched a new on-pack promotion offering consumers the chance to win ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 25, 2017 10:00:00 AM
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How call centres can drive customer loyalty in a changing world

Investing in customer retention is a no-brainer for any company, and fostering loyalty holds the key…. When it's widely acknowledged that repeat customers are more valuable than new, and repeat ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 20, 2017 9:00:00 AM
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