Topic : Supermarkets

Shoppers are wise, but is your brand keeping up?

are brands keeping up with the ever-changing demands of their shoppers? With the rise of new entrants like Aldi and Lidl, the times are a changing for the the big four. Read on to discover how they can protect their brand equity and get back their share of the purse.

Posted in Consumer Promotions, Consumer Engagement, Promotions, FMCG, Supermarkets

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Tech is top of the pops

TECH RULES We’re a nation of tech lovers. So, it’s no surprise to see technology brands dominating the UK’s first Brand Loyalty Index. Yes, they’re big winners, but feeling loyal and behaving loyal ...

Posted in Consumer Promotions and Loyalty, Customer Loyalty, Gifts and Rewards, Brand Promotions, Promotional Ideas, Promotions, Promotional Gift Cards, Vouchers and E-codes, Supermarkets, technology

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