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How travel is opening up opportunities for brands to surprise consumers

A trip to the moon? A driverless car guide around Times Square? We're exploring the travel of tomorrow. Tourism has grown from 50 million international travellers in 1950 to well over one billion travellers in 2013. By 2030, this number is expected to reach 1.8 billion (source: UNWTO). We'll let that sink in...

Posted in Flight and Travel Logistics, Travel Promotions

by Chris Baldwin on Oct 4, 2017 9:00:00 AM
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Why getting consumers involved in promotions creates impact

It's time to truly empower our audiences. It's no longer about completing tiebreakers or spotting the ball - brands have to become more innovative in how they engage people.

Posted in Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Oct 2, 2017 1:00:00 PM
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The UK's first Brand Loyalty Index

Samsung, Apple and Marmite triumph in the brand loyalty index. But who else made the top 50? We’re thrilled to launch the UK’s first Brand Loyalty Index, looking at how loyal people really are ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Customer Loyalty, Prizes, Gifts and Rewards, Brand Promotions, Consumer Engagement, Loyalty Platforms

by Chris Baldwin on Oct 2, 2017 9:00:00 AM
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Why personalisation makes for powerful promotional marketing

personalised marketing doesn't limit the size and impact of a promotion. think bigger. much bigger. In fact, it's a proven winner, and something that your consumers are after at every touchpoint. So ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 27, 2017 10:00:00 AM
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Yay...We've Been Recognised as an Investor in People

ENGAGEMENT SPECIALISTS. IT’S MORE THAN JUST OUR NAME, IT’S WHAT WE DO! We understand people – and there’s no one we get better than our own. As experts on engagement, inspiring and rewarding success ...

Posted in Positive Workplace Culture, Incentivising Performance, Recognising Success, Rewards

by Nicola Britovsek on Sep 26, 2017 1:06:56 PM
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How food brands are using experiential rewards to boost sales

Make way for experiential rewards. It's time to put the fluffy tigers to the side.  In June 2017, children’s biscuit brand, Barny launched a new on-pack promotion offering consumers the chance to win ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 25, 2017 10:00:00 AM
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How call centres can drive customer loyalty in a changing world

Investing in customer retention is a no-brainer for any company, and fostering loyalty holds the key…. When it's widely acknowledged that repeat customers are more valuable than new, and repeat ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Consumer Engagement, Promotions

by Chris Baldwin on Sep 20, 2017 9:00:00 AM
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Leveraging digital to spark engagement and get bums on seats

Brands can drive some serious sales revenue by working with producers and movie theaters... Promotional marketing forays that bring together brands, producers and movie theaters are common practice ...

Posted in Cinema Benefits, Consumer Promotions and Loyalty, Consumer Promotions, Film Promotions, Cinema Tickets, Cinema Rewards, Promotional Ideas, Cinema and Film

by Chris Baldwin on Sep 18, 2017 9:00:00 AM
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Why Experiential Rewards are Amazing for Motivating Staff

People aren't so bothered about financial rewards anymore – it's all about the experience Experiential rewards – rewards that get people out and about, and give them something to do, rather than just ...

Posted in Incentive and Recognition, Employee Recognition, Gifts and Rewards

by Iain Thomson on Sep 14, 2017 2:17:38 PM
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Top Five Gifts for Employee Birthdays

Recognition ideas for saying Happy Birthday to your staff

Posted in Recognising Success, Incentive and Recognition, Employee Recognition, Gifts and Rewards

by Iain Thomson on Sep 14, 2017 1:34:48 PM
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