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How brands can get more bucks for their bang from their promotions

Attracting high earners isn't a gamble.  Want to attract high earners to your latest brand promotion? Here’s how you can do it...

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement, Personalised marketing

by Chris Baldwin on Dec 11, 2017 10:42:00 AM
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Are millennials the business leaders  of the future?

It’s fair to say millennials get a bad rap. However, this entrepreneurial and tech-savvy generation may be just right for the job...

Posted in Employee Benefits and Wellbeing, Employee Retention, SMEs, Employee Engagement, Infographic, millennials

by Iain McMath on Dec 8, 2017 5:50:29 PM
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restoring employee engagement after the festive period

Workforces are often demoralised after  christmas. It's not unusual for productivity to slump as people get back into the swing of things, but here are some top tips to banish those January blues...

Posted in Employee Retention, Employee Engagement, Infographic

by Iain Thomson on Dec 8, 2017 4:07:50 PM
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Creating core values through engagement (Shine Infographic)

It’s meaning that workers crave more than anything. Sure it’s nice to have a pay packet that matches your efforts and skillset, but that’s not the most important thing anymore...

Posted in Employee Benefits and Wellbeing, Employee Retention, SMEs, Employee Engagement, Infographic, millennials

by Iain McMath on Dec 8, 2017 11:26:12 AM
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How brands can target female consumers with promotional campaigns

today's marketers are still having women's issues.  With the likes of Ronda Rousey, Jessica Ennis, Geri Stengel, Angela Merkel and Melinda Gates (plus a whole host of others), there's never been a ...

Posted in Consumer Promotions and Loyalty, Brand Promotions, Consumer Engagement, Personalised marketing

by Chris Baldwin on Dec 7, 2017 1:40:00 PM
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Travel promotions. Are you onboard?

Uk tourism is booming. we're more active than ever. so how can brand use tourism to drive consumer engagement? The time when marketers could throw together a promotional campaign with the lure of ...

Posted in Consumer Promotions and Loyalty, Travel Promotions, Brand Promotions, Consumer Engagement

by Chris Baldwin on Dec 5, 2017 12:21:00 PM
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Is employee happiness the same as employee engagement?

Is employee happiness the same as employee engagement? We're taking a look at the differences between happy and engaged employees and  how you can create a positive workplace culture. So, just how ...

Posted in Employee Benefits and Wellbeing, Workplace Engagement, Employee Engagement

by James Malia on Dec 1, 2017 3:17:30 PM
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Why a good boss is the best incentive of all

Who was the best boss you ever had? With a bit of luck, there will have been at least one in your career. The chances are they were the kind of person who was patient, and even kind, taking time to ...

Posted in Incentivising Performance, Incentive and Recognition, Sales Incentives, Channel Incentives, Incentive Solutions

by Iain Thomson on Dec 1, 2017 2:36:31 PM
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Why brands need to be all over Facebook

If we're not on it, we're talking about it. If it was a country, it would be bigger than China. From acquiring WhatsApp, Instagram and Messenger to driving growth through mobile advertising, Facebook ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Brand Promotions, Consumer Engagement

by Chris Baldwin on Dec 1, 2017 11:39:00 AM
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10 Steps to Running a Successful Consumer Promotion

10 Promotional Best Practices that will put you on the road to an awesome campaign The crossover between physical and digital promotional marketing techniques has unsettled the traditional buyer’s ...

Posted in Consumer Promotions and Loyalty, Consumer Promotions, Customer Loyalty, Consumer Engagement, Promotional Mechanics, Unique Experiences

by Chris Baldwin on Nov 29, 2017 2:00:00 PM
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